"Why does EUROPE get all the nice cars? "
Because they are prepared to pay more for cars than we are in NA. Why are they prepared to pay more? Because the Mfrs charge more. Why do the Mfrs charge more? because people are used to paying more.
I think that the EU market is actually more competitive than NA in some respects. they get every Mfr we get and some ( Citroen,Fiat,Skoda etc. ) that we dont with all of them competing hard especially at the Ford Focus size of car.
Take a simple example. Look at the golf/rabbit versions and options we get compared to the EU, or maybe the Honda Civic versions are a better comparison as neither the EU nor NA are Hondas home market.