When I read an article I do want to see some comparison.
Too often I read articles that have no basis of comparison. They focus on that product alone, the merits and specs, and it generally reads more like a fancy brochure. Not so interesting, entertaining, nor valuable. I like to see the author hold the manufacturer accountable for the product they sell - awknowledge the shortcomings where they may be, point out the strengths/weaknesses, and laud it if called for. Educate the everyday consumer, while keeping the interest of the enthusiast. No easy task.