Like so many others here, I too find the styling of the Compass to be less than stellar -- but of course, styling is a subjective matter anyway (afterall... some people actually DID buy Azteks too!).
From a marketing perspective though, the simple fact that the Compass is a 'cute ute' and is NOT 'Trail Rated' is certainly doing the Jeep Brand no favours. After so recently (and proudly) announcing in every ad that "Every Jeep is Trail Rated" -- only to turn around and offer such an inept off-road vehicle completely devalues the brand positioning for Jeep.
Like LandRovers, no matter how tarted up and luxurious Jeeps became, you could always at least rely on the macho aspect that they would also kick-ass if ever all the roads were washed away en route to the Muskoka cottage. Now, Jeep is simply becoming another clone brand under the D-C umbrella. Haven't we seen this thought process before with GM... and look how well it worked for them! If you keep duplicating models across Dodge and Jeep, you will very quickly render one of the brands redundant... and something tells me (sadly) it would be Jeep first.
Wake up DaimlerChrysler!