Just some pics posted in the reader's rides section. I'll have some better shots up soon. Including some day/night interior pics. I'll also get some family photos in there including a '06 TL and '06 XC90.
As for the wife and I, we were looking for a replacement for our 02' Focus ZTS for quite some time. We had decided on the import entry level luxury segment. During the year we drove the IS250, A3 2.0T, G35, S40, and TSX (even threw a Passat 2.0T into the mix just for the heck of it). BMW was never really an initial consideration... I never liked how they looked on paper.
However, in the end BMW came out on top because of ride quality/feel and dealer experience. After we drove the car we didnt care about power memory seats or an in-dash 6CD changer. They had no problem letting us drive the crap out of the car. To be fair, Lexus allowed the same. As a side note, never buy a demo.
As a young couple, BMW and Volvo were the only dealers to take us very seriously. Test drives were offered (we didn't have to ask) ahead of any dollar discussions. 2 visits to Audi were required in order to get one out on the road... even though we perfectly match the Corporate Audi description of a typical A3 buyer. Overall Lexus was the worst experience. Lack of overall segment knowledge really hurt them.
Anyway, that's my experience in a nutshell. As for my advice (you've probably heard it from others before), take the time to drive everything in the segment you're looking at. Don't cross anything off your list until you've driven it. I always disliked BMWs until I actually drove one.