Actually, right now I think we're seeing the beginning of the rebirth of Ford. Ford's biggest liability, its poor reputation for reliability, is no longer a reality (at least according to Consumer Reports, which rates the majority of Ford models as "average" reliability or better). It'll take a few years for that bad reputation to wear off, but it'll happen. Two of Ford's affiliates are profitable and are producing highly desirable models (Volvo and Mazda), and the three companies are finding much success through platform-sharing. Despite the platform sharing, FoMoCo has avoided the GM trap of just rebadging models a half-dozen times.
In addition, a lot of Ford designs are really pretty good. The Mustang is alone in offering V8, RWD, manual-transmission performance at average-joe prices (the fact that it's gorgeous doesn't hurt). The Mustang convertible is far more appealing than its four-seat-convertible competition, all of which are FWD and less powerful. You won't find a more affordable, fuel-efficient vehicle that seats six adults than the Freestyle. Both the Fusion and Focus receive frequent praise for their handling.
Not all of their designs are great (the Ranger is truly ancient; I don't see how the Edge offers anything that the Freestyle doesn't, besides flashy looks; and I'm not a big fan of their truck-based SUVs), but as a whole they're far from stagnant.