Author Topic: Hyundai / Kia Tidbits  (Read 25723 times)

Offline Snowman

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Re: Hyundai / Kia Tidbits
« Reply #20 on: April 02, 2007, 12:08:19 pm »
Yikes!...Subaru would be left with 4 dealers.

Offline sirAQUAMAN64

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Re: Hyundai / Kia Tidbits
« Reply #21 on: April 02, 2007, 12:12:01 pm »
http://www.detnews.com/apps/pbcs.dll/article?AID=/20070402/UPDATE/704020393/1148/AUTO01
S. Korea, U.S. agree to eliminate and phase out tariffs on autos

Kelly Olsen / Associated Press

SEOUL, South Korea -- The United States and South Korea concluded a landmark free trade agreement Monday, officials said, culminating 10 months of negotiations in a final week of intense haggling that just beat a key U.S. legislative deadline.

The deal, which requires approval by lawmakers in both countries, is the biggest for the United States since the North American Free Trade Agreement, which took effect in 1994. It is the largest ever for South Korea.

South Korea and the U.S. agreed to eliminate and lower tariffs and other trade barriers in a wide range of industrial goods and services, including financial services. The agreement also covered sectors such as e-commerce.

"The free trade agreement we are announcing today is a historic accomplishment," Deputy U.S. Trade Representative Karan Bhatia told reporters. "It is an agreement for the 21st century."

Negotiations began last June in Washington amid much fanfare. Both sides strongly advocated a deal, saying it would boost economic growth in two countries, which already do more than $75 billion (56 billion euros) in trade a year.

But disputes in areas such as automobiles and agriculture slowed progress, forcing a final round of intense talks in Seoul since last Monday.

South Korea, under pressure from farmers who were worried that eliminating protections for rice would destroy the domestic industry, succeeded in keeping the staple food out of the deal.

But Seoul agreed to lower tariffs on other agricultural goods, including American oranges.

The two sides also agreed to eliminate and phase out tariffs on automobiles, with South Korea also agreeing to change its auto tax structure for larger vehicles, which Washington claimed was discriminatory.

South Korean automakers sold 730,863 vehicles in the United States in 2005, while American auto companies sold only 5,795 in South Korea, according to Commerce Department figures.

The issue of American beef imports, absent from South Korean markets for more than three years after mad cow disease was discovered in the U.S. in 2003, was not an issue in the free trade talks. Still, Washington apparently came away with expectations it may be on the way toward resolution.

Assistant U.S. Trade Representative Wendy Cutler, the chief U.S. negotiator for the talks, said an expected certification of U.S. beef next month as safe to eat by the World Organization for Animal Health will pave the way.

"When this classification comes out we look to Korea (South) Korea to promptly reopen its market to American beef," Cutler said.

In the final round of talks in Seoul, South Korean Trade Minister Kim Hyun-chong, Bhatia and their subordinates held eight days of marathon talks, sometimes going all night, to clinch the deal.

The negotiators were under pressure because U.S. President George W. Bush must notify Congress that he plans to sign a trade agreement 90 days before his special Trade Promotion Authority expires July 1, meaning the agreement had to be concluded by April 1.

That so-called "fast track" authority allows Congress to ratify or reject, but not modify, trade deals negotiated by the White House.

Shortly after midnight Monday in Washington, the White House released the text of a letter from Bush to congressional leaders, dated April 1, stating his intention to enter into a free trade agreement with South Korea.

He said the agreement "will generate export opportunities for U.S. farmers, ranchers, manufacturers, and service suppliers, promote economic growth and the creation of better paying jobs in the United States, and help American consumers save money while offering them greater choices."

But South Korean labor and farm groups have denounced the deal, demonstrating on the streets of the country, especially the capital Seoul, saying an influx of U.S. imports will cost jobs and harm livelihoods.

A protester set himself on fire Sunday shouting "Stop the Korea-U.S. FTA" outside the hotel where negotiators were meeting. He was being treated for third-degree burns, police said.

South Korean president Roh Moo-hyun acknowledged that there have been "many conflicts" within South Korea regarding the free trade deal with the U.S. "Things will settle down after the striking of a deal today," he said.

U.S. businesses welcomed the agreement.

"For (South) Korea, this FTA is not only the largest deal ever completed, but it also ensures Korean products will have preferential access in the U.S. market, the largest in the world, ahead of its competitors, most notably Japan and China," the American Chamber of Commerce in Korea said in a statement.
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Offline random006

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Re: Hyundai / Kia Tidbits
« Reply #22 on: April 02, 2007, 12:23:55 pm »
Quote
But South Korean labor and farm groups have denounced the deal, demonstrating on the streets of the country, especially the capital Seoul, saying an influx of U.S. imports will cost jobs and harm livelihoods.

A protester set himself on fire Sunday shouting "Stop the Korea-U.S. FTA" outside the hotel where negotiators were meeting. He was being treated for third-degree burns, police said.

South Korean president Roh Moo-hyun acknowledged that there have been "many conflicts" within South Korea regarding the free trade deal with the U.S. "Things will settle down after the striking of a deal today," he said.

Nothing ever changes, does it?  ::)

Offline safristi

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Re: Hyundai / Kia Tidbits
« Reply #23 on: April 02, 2007, 12:49:15 pm »
Maybe Mulroney could eat some kimchi at PHOTO_OPS!!!! :-\  BEN_wha have the BALLS :rofl:
THERE IS NO CURE FOR "LOTUS"......ONLY TREATMENT.....

Offline sirAQUAMAN64

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Re: Hyundai / Kia Tidbits
« Reply #24 on: April 03, 2007, 12:54:21 pm »
Hyundai considers pickup for U.S. market

Automotive News / April 3, 2007 - 6:00 am

SEOUL (Reuters) -- Hyundai Motor Co. said today it was considering developing and producing a pickup designed for the U.S. market, following the trade deal with the United States.

"We will conduct a feasibility study (on the pickup model) as a long-term project, depending on the elimination of tariffs," Hyundai said.

The United States and South Korea on Monday, April 2, agreed to the biggest U.S. trade pact for 15 years, including tax and tariff cuts on cars.

The United States agreed to immediately remove tariffs on cars with engines 3.0 liters or smaller, and auto parts from South Korea, while eliminating tariffs for bigger cars over time -- in 10 years for pickups.

Hyundai and other South Korean automakers, which have struggled against weaker domestic sales, should see a significant boost in sales following the free trade agreement, analysts say. Pickups, more popular in the United States than in Korea, is one area the Korean makers can expand.

South Korea sold about 700,000 vehicles in the United States, its biggest overseas car market, in 2006.

Offline sirAQUAMAN64

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Re: Hyundai / Kia Tidbits
« Reply #25 on: April 05, 2007, 12:04:58 pm »
Hyundai prepares a diesel for U.S.

Gary Anglebrandt  |  Automotive News / April 5, 2007 - 11:25 am   

SEOUL -- Hyundai Motor Co. plans to introduce diesel-engine vehicles in the United States.

A 3.0-liter V-6 diesel on display at the Seoul Motor Show today could end up in Hyundai vehicles in the United States by the end of the decade.

"If everything goes well, probably we'd introduce it in the American market," said Lee Hyun-soon, president of Hyundai's r&d division.

He said the first vehicles to have the diesels would likely be SUVs.

Offline Mitlov

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Re: Hyundai / Kia Tidbits
« Reply #26 on: April 05, 2007, 08:59:04 pm »
A Veracruz diesel would be a wonderful family hauler.
"Geography has made us neighbors. History has made us friends. Economics has made us partners. And necessity has made us allies. Those whom nature hath so joined together, let no man put asunder. What unites us is far greater than what divides us." -- John F. Kennedy, addressing Canadian Parliament.

Offline sirAQUAMAN64

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Re: Hyundai / Kia Tidbits
« Reply #27 on: April 09, 2007, 02:23:22 pm »
Hyundai's high jump
Korean execs want 555,000 '07 U.S. sales

Kathy Jackson  |  Automotive News / April 9, 2007 - 1:00 am   

LOS ANGELES -- Hyundai division is under the gun from its bosses in South Korea to sell 555,000 units in the United States this year -- 500,000 of them retail.

"That's ambitious," admits Steve Wilhite, COO of Hyundai Motor America.

He won't say it can't be done, but last year Hyundai sold just 455,520 units, retail and fleet. And so far in 2007 those sales are down 1.7 percent from last year's pace.

The Korean executives want to maintain the big annual increases Hyundai had earlier in the decade. But Hyundai's U.S. sales expansion has ground to a halt.

'Pressure is enormous'

The strengthening Korean currency is a major problem.

Eighteen months ago, Wilhite says Hyundai models held a 15 percent price advantage over comparable Toyotas. But the stronger Korean won has put Hyundai prices within 5 percent of Toyota prices, he says.

"We've had several price increases due to the Korean won," Wilhite says. "The pressure is enormous."

Through March, Hyundai sales were down for every nameplate except the Accent and Santa Fe.

Bill Wallace, owner of Wallace Hyundai in Stuart, Fla., says sales have been flat in his region because of economic uncertainties and a weak housing market.

"Selling more cars of any kind will be difficult this year," he says. "I believe brands like Hyundai will be hurt more than the luxury brands."

Wallace says his Hyundai sales -- about 1,000 last year -- soared each year until 2006, when they were flat. He says sales are flat again this year.

"But we are extremely bullish on Hyundai," Wallace says. "They're building a great car with good quality; they're priced attractively, and there is great interaction with the retailers."

Won't be easy

Wilhite, who was recruited from Nissan last August, expects a sales boost from the new mid-sized Veracruz crossover, which went on sale in March. But he has other challenges if Hyundai is to grow.

The U.S. team is negotiating to receive more Accent, Elantra and Tiburon cars from Korea. Wilhite says Hyundai lost volume last year because Accents were in short supply.

He also says sales in California must get going. Hyundai sold just 24,792 vehicles in the state in 2006, according to the California Motor Car Dealers Association. That was down 13.1 percent from 2005.

"We're not viewed as a legitimate brand in California," says Wilhite. "California is such an image market."

In January, Hyundai established a California region to address the problem. California previously was part of the Western region.

"The industry will be very competitive this year," Wilhite says. "I expect a high level of incentives. Yeah, we'll have to play in the incentive game, too. No one wants to cut market share."

Offline sirAQUAMAN64

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Re: Hyundai / Kia Tidbits
« Reply #28 on: April 09, 2007, 02:23:53 pm »
Hyundai should watch the use of the word 'smart', with the charming Toyota head-pointer claiming "a smart way to keep Moving Forward" at the end of their ads. Also, the vehicles Hyundai has in the ads are ridiculous, so shoppers like me would dismiss their message entirely as gimmicky.

Hyundai TV spots will go up against the luxury brands

Kathy Jackson  |  Automotive News / April 9, 2007 - 1:00 am   

SAN DIEGO -- Is Hyundai crazy or crazy like a fox?

In late April, Hyundai will unleash TV commercials pitting its vehicles against upscale brands such as BMW and Lexus.

The idea: Show that Hyundais also have bling and bang, and for a lot less money.

The new spots were created by Siltanen & Partners in Marina del Rey, Calif., one of five agencies vying for the Hyundai account.

"There's nothing smarter than buying a Hyundai," the spots boast.

One commercial has the Sonata sedan facing off against the BMW 525i. It touts Sonata's more spacious interior and its horsepower advantage.

Indeed, the Sonata offers an optional V-6 making 235 hp, compared with the BMW I-6's 215 hp.

"Sonata -- smart move," the spot ends.

Another commercial shows the Lexus LS 460L self-parking. Hyundai confesses that its full-sized luxury vehicle, the Azera, doesn't self-park. But the spot brags about lots of amenities and at less than half the price of the Lexus. So an Azera owner can afford to pay someone to park the car.

"Azera -- smart move."

The spots are amusing, but Hyundai Motor America is dead serious.

"We were our own worst enemy, says COO Steve Wilhite. "We haven't told anybody about our Azera, about our stability control. Everything was about being on sale and heavy rebates. Now, we're trying to tell a much richer story about Hyundai."

Hyundai and its former agency, the Richards Group, parted ways in February. The company is due to decide on the new agency early this month.
« Last Edit: April 09, 2007, 02:26:18 pm by sirAQUAMAN64 »

Offline sirAQUAMAN64

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Re: Hyundai / Kia Tidbits
« Reply #29 on: April 17, 2007, 04:56:13 pm »
Hyundai Motor aims to raise '07 U.S. sales by 22 percent

Reuters / April 17, 2007 - 9:00 am   

SEOUL (Reuters) -- Hyundai Motor Co. said today it aimed to raise its U.S. sales by 22 percent this year, through stepping up marketing and selling more SUVs.

Hyundai aims to sell around 555,000 units in the world's top auto market in 2007, up from 455,520 vehicles last year, said Jake Jang, a company spokesman.

"We expect the Veracruz and the Santa Fe to help increase overall sales," Jang said by telephone, referring to Hyundai's SUV models. "We also plan to carry out aggressive marketing."

Hyundai, the world's No.6 automaker by sales volume along with its affiliate Kia Motors Corp., sold 104,205 units in the United States in the first quarter this year, down 1.7 percent from a year ago, according to company data.

Earlier this year, Steve Wilhite, Hyundai Motor America's chief operating officer, said the company expected to sell more than 500,000 vehicles in the United States this year.

Offline sirAQUAMAN64

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Re: Hyundai / Kia Tidbits
« Reply #30 on: April 17, 2007, 04:56:32 pm »
Hyundai hires Saturn's former ad agency

Automotive News / April 17, 2007 - 3:46 pm   

Hyundai Motor America said today that it has assigned its national advertising and marketing account to the Goodby, Silverstein & Partners ad agency.

Five agencies competed for the account. The group did not include Hyundai's former ad agency, the Richards Group, of Dallas, which held the account for five years.

Joel Ewanick, Hyundai's vice president of marketing, said his company "is committed to making further major steps in improving its brand image and increasing sales in the United States. We're known for working very, very fast and we know that Goodby, Silverstein & Partners will keep up the pace."

Last year, Hyundai sold 455,520 vehicles in the United States, up 0.1 percent from 2005.

In February, Goodby, Silverstein, of San Francisco, lost the Saturn ad account it had held for five years. The General Motors brand replaced Goodby, Silverstein with Deutsch LA, of Los Angeles.

Jeff Goodby, chairman of the ad agency, says he wants to "push (Hyundai's) momentum even further."

Hyundai spent $422.4 million to advertise in U.S. media in 2005, according to TNS Media Intelligence. A figure for last year was not available.

Offline airbalancer

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Re: Hyundai / Kia Tidbits
« Reply #31 on: April 17, 2007, 06:42:48 pm »
SO they spend $971 on each car sold :o

Offline sirAQUAMAN64

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Re: Hyundai / Kia Tidbits
« Reply #32 on: April 30, 2007, 11:07:30 am »
At Hyundai, the pressure is on
The message from Seoul: Get sales growing again

Kathy Jackson  |  Automotive News / April 30, 2007 - 1:00 am /
 
SEOUL -- Hyundai CEO Dong Jin Kim expects his new U.S. sales team to beat last year's sales by 100,000 units. But the once fast-growing company is way behind that pace.

The result: Hyundai Motor America COO Steve Wilhite - in the job for only eight months - already is under a heap of pressure.

It's a familiar situation at Hyundai. Several key U.S. executives have been swept out in the past. Now dealers say they want parent company bosses in Korea to back off and give the new U.S. managers a chance.

Hyundai sales nearly doubled from 2000 to 2005, to 455,012, and Seoul had set in 2002 an ambitious U.S. goal: annual sales of 1 million units by 2010. Now the company is just struggling to show a gain.

2 serious errors

Both the parent company and former U.S. executives were to blame for last year's sales slowdown, Kim said in an interview with Automotive News. He said U.S. execs misread the market for the mid-sized Sonata, and the Koreans failed to ship enough of the hot-selling small Accent and Elantra.

Kim said those problems have been fixed, and he expects Hyundai to make a giant leap in the United States this year in both sales and image. The CEO said he is confident Hyundai can sell 555,000 units this year, up nearly 100,000 from 2006, when sales were flat.

But it has been slow going so far in 2007. Through March, Hyundai's sales dropped 1.7 percent to 104,205 units.

Until 2006, Hyundai achieved solid annual gains during the decade.

"Last year was the worst year," Kim said. "It was just chaos."

He said U.S. executives thought the V-6 equipped Sonata would account for about 70 percent of the nameplate's sales last year.

"It was just the opposite," he said. "About 70 percent of the people wanted four-cylinder engines. So we had too many V-6 Sonatas in supply, and the four-cylinders were in short supply."

This year the company is more aware of customer preferences, Kim said.

"We will supply as many of the four cylinders as the U.S. needs," he said.

The base Sonata four-cylinder is priced at $17,995, and the base V-6 version is priced at $22,095. Both figures include shipping.
 


--------------------------------------------------------------------------------

Hyundai hits the wall
Hyundai Division’s U.S. sales
  Units % change
2007* 104,205 –1.7
2006 455,520 0.1
2005 455,012 8.7
2004 418,615 4.6
2003 400,221 6.7
2002 375,119 8.3
*1st quarter
Source: Automotive News Data Center 


 

--------------------------------------------------------------------------------

Weak dollar hurt, too

Another problem: The strong Korean won against the dollar has weakened the profitability of vehicles shipped from Korea. Since January 2006, the U.S. dollar has lost about 10 percent of its value against the won.

"We could not make money on the Accents and Elantras," Kim said. "Therefore we held back shipping of Accents and Elantras to the United States. The demand for Elantras was so high in Korea that we supplied Elantra to Korea first."

Kim, Hyundai Motor Co.'s CEO since 2000, said the new U.S. management team is key to the turnaround.

"We have hired new managers - a vice president of marketing and sales, and we hired Mr. Wilhite as COO. I'm confident in Mr. Wilhite. So we are confident we will meet the target of 555,000 units."

Wilhite has called the target "ambitious."

"We have good product," he told Automotive News in March. "And we also have the new Veracruz mid-sized sport-utility."

Wilhite, 54, became Hyundai's top U.S. executive in August. He was hired away from Nissan Motor Co., where he ran global marketing in Japan. Since his arrival, ex-Mazda executive David Zuchowski has replaced Mark Barnes as head of sales, and Joel Ewanick is the new head of marketing, replacing Michelle Cervantez.

Before going to Japan, Wilhite was vice president of marketing for Nissan North America. Prior to joining Nissan, the Stanford grad was Apple Computer Inc.'s vice president of marketing communications.

From 1989-98 he was senior marketing executive at Volkswagen of America.

Dealers want stability

With Wilhite and his team in place, dealers want the Koreans to give the new execs a chance to succeed. They say Hyundai won't regain sales momentum until there is stability at U.S. headquarters. The brand's dealer council made that point to the Korea bosses earlier this year.

"From a council perspective, our message to Korean management was that continuity of top management is key," says Scott Fink, a council member and owner of Hyundai of New Port Richey (Fla.) "With this ongoing turnover, you gain no continuity and it sends a bad message to the field."

Wilhite took the place of Bob Cosmai as Hyundai's top U.S. executive. Cosmai was ousted in January 2006. Cosmai's predecessor, Finbarr O'Neill, left voluntarily in 2003. But his two predecessors, Robert Parker and Doug Mazza, were replaced.

"We now have the best executive American team in place," Fink says. "Give them a solid chance to succeed. We want them to have the time to see their plans through."

Kim said the previous management was not dismissed on a whim. As Hyundai moves upscale in the United States, he said he needs a team that understands Hyundai's new upmarket philosophy and can help dealers adjust.

"Hyundai enjoyed a great advantage in the United States," Kim said. "They used to compete with a six-cylinder Sonata against a four-cylinder Camry at a lower price. They were used to this situation."

The strong Korean currency has changed all of that, he said.

"Now they must compete apple to apple because we were forced to increase the selling price," Kim said. "We're getting close to the Camry price."

The base four-cylinder Camry is priced at $19,090 - $1,095 more than a comparable Sonata.

The previous management team "couldn't handle the new scenario," Kim said.

"So we reshuffled; recruited new managers," he said. "Those who are experienced under these competitive circumstances. A 100,000-unit increase in sales is not an easy job. But we have the new Veracruz (crossover), and I'm confident Mr. Wilhite can make it."
« Last Edit: April 30, 2007, 11:09:33 am by sirAQUAMAN64 »

Offline sirAQUAMAN64

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Re: Hyundai / Kia Tidbits
« Reply #33 on: April 30, 2007, 11:12:03 am »
TALK FROM THE TOP: STEVE WILHITE

COO Wilhite's on the muscle at Hyundai

Kathy Jackson  |  Automotive News / April 30, 2007 - 1:00 am
 
Steve Wilhite has put his stamp on Hyundai Motor America, just eight months after taking over as COO. First he surprised dealers by reorganizing their ad associations. Then he added insurance and certified used-vehicle programs to enhance their profits. And he recently sent letters to 50 dealers demanding that they improve operations or risk losing their stores.

Wilhite, 54, came to Hyundai in August from Nissan Motor Co., where he ran global marketing in Japan. He has focused heavily on marketing at Hyundai, changing the advertising agency and restructuring the marketing department. Wilhite is striving to upgrade the brand image - and re-accelerate Hyundai's slowing sales growth in the United States.

He was interviewed by Staff Reporter Kathy Jackson.

Hyundai executives in South Korea have set a target of 555,000 sales in the United States this year. How was that number chosen? It is nearly 100,000 more than you sold last year.

It's a number that is negotiated between the U.S. and Korea.

Can you sell 555,000 vehicles this year?

That's ambitious. We have good product. And we also have the new Veracruz mid-sized sport-utility. It's our first mid-sized.

Are you still having trouble getting strong-selling vehicles from Korea?

Yes. We're still trying to get more Accents, Elantras and Tiburons. We lost over 15 percent of volume on the Accent last year because we couldn't get enough of them due to the strike (a walkout by Korean workers last year) and other things.

Where are you hurting most?

California. Less than 6 percent of Hyundai's business nationwide is in California. We're still dealing with legacies from the 1980s. We're not viewed as a legitimate brand in California. California is such an image market.

What effect does the rising value of Korean currency have on your business?

We've had several price increases due to the Korean won. The pressure is enormous. Korea is no longer a low-price manufacturing base. Eighteen months ago, our prices were 15 percent less than a comparatively (equipped) Toyota. Today it is 5 percent. I would love to have a 15 percent advantage over Toyota.

What industrywide sales level do you expect this year?

The estimates are 15.9 million to 16.7 million units.

What do you expect in the way of incentives?

I expect a high level of incentives. As I look at the housing market and consumer confidence, there certainly will be upward pressure on incentives.

Will you play that game?

At the end of the day you have to be competitive. So, yeah, we'll have to play in the incentive game, too. No one wants to cut market share.

How much, on average, are you spending on incentives per car?

About $2,000 per car. We're not a big enough player to set the levels. We're hoping for restraint. The domestics say they may be more disciplined. So I'm hoping for more restraint.

Is the trend still toward smaller, more fuel-efficient vehicles?

The U.S. auto market has been very prosperous selling large vehicles, but that dynamic will be changing. I don't think it's just the gas prices. Customers want to make more responsible decisions when buying cars and want to take the environment into consideration.

Who are your biggest competitors?

We're most often cross-shopped by Toyota and Honda. But we're starting to get other people from other Japanese companies and the domestics.

What's your biggest challenge in getting conquest buyers?

There is a lot of horrific negative equity in cars, so people can't afford to trade in their cars at a new franchise. They're too upside down.

You sent letters recently to 50 dealers asking them to make improvements or risk losing their franchise. What was that all about?

They have a real poor level of sales and customer service. We're giving them six months to correct the mistakes. If they can, we're thrilled to have them. If they can't, we want them to turn in their franchises.

We've made incredible strides in product quality and breadth of product. But if at the end of the day you go into a dealership and have a bad experience, it's all for naught.

What about other dealers?

We've also identified 144 circumstances at various dealerships across the country that we need to address. These circumstances involve about five issues - unacceptable facilities, unacceptable management teams, bad ownership, capital shortages and bad locations.

How do those dealerships differ from the 50 that were told by letter to shape up or ship out?

The 50 chronic underachievers have a real poor level of sales and customer service, plus maybe the other five problems.

Do dealers with one or more of the five issues face losing their stores?

Some of them may have all five. We may want to get rid of that dealer.

What type of dealers are these? Where are they?

They're all across the board and all over the country. Some are exclusive Hyundai dealers. This issue is very easy to let slide in our business. We can't afford to let this slide.

Are Hyundai dealers making money?

Our dealer profitability is 1.4 percent of sales, vs. 1.6 percent on average for all franchises. That's crazy, unacceptable. Given the capital expenditure for dealers, you can do better selling jewelry. We need to push for 2.5 percent, or why we are in business?

Could lack of profitability be the reason for some of the problems you've identified with dealers?

Poorer performing dealers tend to have big profit problems, but what comes first: poor performance or poor profitability?

What is the company doing to improve dealer profitability?

We've joined with the Jim Moran group for new insurance products that the dealers can sell to customers. And we just started a new certified pre-owned program. We've signed up over 100 dealers for these programs.

Every dealer has a clear understanding of their objectives. We've evaluated every dealer's opportunity based on a competitive group in their market. We've set their annual objective based on the history in that region. Before, every dealer had to meet the same objectives to earn (bonus money) from the company. Now, we've revised that based on the potential in their markets.

How many dealers do you have?

754. We'd like to grow it to 800. There are some markets where we have too many and others where we're underrepresented. We expect to grow by 50 dealers this year.

How many of your dealers are exclusive?

Fifty-three percent. We would like to have a higher percentage of exclusive dealers because generally you get better performance from exclusive dealers.

What is Hyundai's image in this country?

Inexpensive cars and long warranty is what most people say about our cars. We've got to make our brand a lot more powerful.

How do you do that?

We're going to change our marketing and advertising messages. Everything was about being on sale and heavy rebates. We haven't told anybody about our Azera or about our stability control. Now we're trying tell a much richer story about Hyundai.

Offline sirAQUAMAN64

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Re: Hyundai / Kia Tidbits
« Reply #34 on: June 04, 2007, 12:00:40 pm »
Kia ads: Join the cool crowd
New campaign aims at getting rid of low-price image

Mary Connelly
Automotive News
June 4, 2007 - 1:00 am   
 
The cool kids are doing it - and you can, too. That's the thrust of the new advertising campaign from Kia Motors America.

The Korean brand wants to throw off its geeky low-price image. It seeks to join the in-crowd of automakers known for vehicles with distinctive design, driving and safety features.

The ad campaign suggests "it is a smart decision to buy a Kia, and other people are making the same choice," says Ian Beavis, Kia's vice president of marketing. "There is a sense of community building about the brand."

Kia has "reached a tipping point," Beavis told Automotive News.

"We are starting to attract better-educated, younger, more creditworthy buyers," he says. "We are starting to get into an area where people have pride in the product."

So Kia sought "more aspirational advertising" with the new campaign, Beavis says. He did not disclose the cost of the campaign, called "The Power to Surprise."

The campaign includes a 30-second TV commercial set in a crowded parking lot. Kia vehicles play a game of "musical cars," reminiscent of the childhood game of musical chairs.

"Once people see like-minded people driving and having fun, it gives them permission to see Kia as a brand they can relate to," says David Angelo, chairman of Kia's ad agency, David and Goliath.

The TV campaign for Kia's dealer advertising associations is "entirely different" from traditional regional spots that focus on incentives or product features, Angelo says.

Instead, the commercials satirize promotions for dating Web sites such as eHarmony.com. People offer testimonials about being matched with "the car companion of their dreams," Angelo says.

A new brand Web site, kiamatch.com, asks visitors questions similar to a dating site. "It hooks you up with a model for your personality," Angelo says.

No chemistry? "You can go to another page and get a whole lineup of models," he says.

Kia is generating repeat buyers among its more than 1 million U.S. owners, Beavis says. Next month the brand will launch its first owner magazine.

From January through April 2007, Kia sold 99,610 vehicles in the United States, up 7.5 percent from the year-ago period.

Offline sirAQUAMAN64

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Re: Hyundai / Kia Tidbits
« Reply #35 on: June 19, 2007, 01:38:59 pm »
South Korea demands 6-year jail term for Hyundai head

Reuters |
June 19, 2007 - 2:00 am   
 
SEOUL (Reuters) -- South Korean prosecutors today sought a six-year jail term for Hyundai Motor Group's chairman for embezzlement at a court hearing of his appeal against a three-year sentence handed down in February.

In February, a South Korean court sentenced Chung Mong Koo, the chairman of the world's No.6 automaker, to three years in jail after he was found guilty of embezzlement and breach of trust.

But the court decided not to revoke Chung's bail terms, citing the need to protect the national economy and to give him time to prepare his appeal.

He filed an appeal against the sentence, while South Korean prosecutors issued a counter appeal asking for the original sentence to be increased.

Chung has been on trial on charges including embezzlement of company funds, incurring losses at group companies and operating slush funds.

Investors have been concerned that Chung's prolonged absence from the frontlines of management could dent Hyundai's overseas expansion plans.

Lawyers and auto analysts had expected the court to hand down a suspended jail term to leave Chung at the helm of Hyundai, a nod to the group's importance in Asia's fourth-largest economy.

Chung said in May he would honor an earlier pledge to donate about 1 trillion won ($1.08 billion) to charity over seven years.

Offline safristi

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Re: Hyundai / Kia Tidbits
« Reply #36 on: June 19, 2007, 03:38:42 pm »
I'd CHUNG  won or two.............. fer a Trillion  (i feel a Moofie coming on ;))..................hell i'd even................. :pimp:
« Last Edit: June 19, 2007, 03:40:56 pm by safristi »

Offline G0dspd

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Re: Hyundai / Kia Tidbits
« Reply #37 on: June 19, 2007, 11:55:20 pm »
Kia's big body-on-frame SUV
http://thecarblogger.blogspot.com/2007/06/thecarblogger-exclusive-kia-mesa-hm.html

"Kia shows massive improvement with each new vehicle they release. It makes the Korean automaker's laughable past even harder to believe as time goes by. These new spyshots of Kia's new full-size SUV indicate that Kia is no longer the easy target for late-night talk show hosts. Kia unveiled the Mesa Concept at the North American International Autoshow in 2005. It showcased their attempt at the competitive, but dwindling full-size SUV segment. Kia gave the green light for production shortly after the concept's initial debut.

Caught in South Korea, these new spyshots suggest that it won't be too long before Kia officially pulls the wraps off the new 'HM'. Kia has not revealed the official name of the vehicle as of yet. Kia will influence the HM's design heavily from the Mesa Concept and some of the key design cues of the concept like the horizontal-slat chrome grille seems to stay on the production version. The HM will house seven seats and will slot above the Sorento. The HM will receive a 3.0L V6 diesel in its home market while us North Americans will get the 3.8L V6, good for about 260hp. There has been talks that the HM will be the first Kia to get the 4.6L Tau V8, which will also power the upper-end trims of the Genesis. The HM will sit on a body-on-frame chassis and will be mated to a 6-speed AT.

The HM will go on sale in its domestic market around the third-quarter of the year, with North American sales proceeding early next year. Follow the jump to view more shots."
"Can we make this quick? I have to give a banana to Annie's Boobs."

Offline random006

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Re: Hyundai / Kia Tidbits
« Reply #38 on: June 20, 2007, 02:34:16 am »
Another new vehicle coming to production:  Kia Soul

(Text of the article follows.  Click on link for pictures and text)

http://kiaworld.blog.com/1770396/

Kia Soul coming to production in 2008

Kia Motors America will add another vehicle to its line-up in 2008, the Soul crossover utility vehicle (CUV).

Announced at this year’s North American International Auto Show in Detroit that it will become a production vehicle, the Soul was originally unveiled as a concept car during the 2006 Detroit show.  A collaborative effort between Kia’s design studio in California and design studio in Korea, it will go on sale at the end of 2008.

“The Soul’s aggressive and youthful styling is raising the bar for vehicles in its segment, and we are excited that it will be joining the ever-expanding Kia line-up in 2008,” said Len Hunt, executive vice president and COO of KMA.  “The flexibility, function and utility this vehicle provides, as well as its dynamic appearance, further demonstrate Kia’s commitment to producing vehicles that create passion with consumers.”



Edit:  Just noticed Sir A's post on the previous page.  However, as the above link has photos and is in keeping with the HM (Mesa) post above it, I'll let the post stand.
« Last Edit: June 20, 2007, 02:38:33 am by random006 »

Offline rrocket

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Re: Hyundai / Kia Tidbits
« Reply #39 on: June 20, 2007, 03:00:49 am »
IIRC, didn't KIA hire the former designer from Audi who penned the TT??
How fast is my Supra?  I sh*t on Cessnas from a roll....