Right now the RDX is not meeting the sales expectations for Acura. They sold like a third of what they should have sold already. I'm interested in this car and I'm part of a lot of Acura forums and so far things are not looking great sales wise. Here's what seems to be the problems:
- Acura wasn't moving from the MSRP price. This month, dealers in the US have started letting them go near invoice because the were piling up on their lots. Don't know what dealers in Canada are doing though.
- Acura is also targeting BMW X3 customers. BMW customers tend to lease a lot and BMW have more aggressive lease rates. Acura? 7.5% this month after being 8% last month

....That's really high.
- Mazda is aggressive and selling below MSRP with better rates with the CX-7. You can get a loaded CX-7 much cheaper on a lease than a RDX right now.
So I feel is that the RDX is kind of stuck between the CX-7 that attracts customers looking for the best bang for the buck and BMW X3 that attracts customers that want to pay a bit more to get the "prestige". BMW also has free maintenance for 4 years so when all is added up, you can get an X3 for about the same or just a little more on a decent lease deal. Want a great handling CUV but don't want to pay the premium of luxury brands and people go with the CX-7.
If Acura really wants to move them they will have to offer aggressive rates like their competitors...otherwise, the RDX will kind of fall in the "too expensive" class or "I prefer getting a BMW for the money" kind of situation.
I'm in the market right now and I can tell you there's no way I'm paying MSRP or near MSRP at high rates when I can get a loaded CX-7 for less or an X3 for a little more with free maintenance.
I know that for people that buy it might actually be a better deal but for people that lease, Acura is not making it attractive right now.
That's just my opinion BTW
