Oz, I strolled into BK Motors in Waterloo on my lunch wearing jeans and a sweater (I'm 25) and after chatting with a sales dude for 10 minutes he tossed me the keys to a 335i coupe and told me to have fun. Alas, I didn't have the time and setup and appointment to come back.
My twin brother (who is even grubbier!) strolled in with his girlfriend with no appointment, just to check out the new coupe, and didn't even get in the door before they offered him a test drive, "be back in 20 minutes".
I guess it just depends on the salesmen and dealership.
Jeff, re: the 328i coupe and the 330Ci...I just tells it like it is (from what I've read).
Speed12sil, the 335i comes standard with leatherette and xenons. Metallic paint is $800. I'd skip the iDriver/Navi option, active steering, as well as the premium package for Dakota leather etc. ($4,000). Just get the Sports package (seats, 18"s) for $2,000 and it comes in around 50k. I think it's a steal!