I think it really makes sense to co-operate on this. I would imagine Benz will continue their marketing conversion from 'CDI' to 'Bluetec', while I thought it would makes sense for VAG to continue to use 'TDI' even if Bluetec technology is under the hood, but looks like that won't be the case. I guess it would be confusing, but would imagine as a manufacturer you would want to market your engine under a different name or in some way to differientiate yourself. That said, when you're sharing technology between luxury marques one's not too concerned about image... could be a positive.
Bluetec is quite complex tho, requires the Urea for EPA certification, particulate filters, etc. I have to question the cost. But further to that is the question of Honda and potentially others. If Honda really has developed a relatively simple clean diesel solution as they're leading us to believe could really be a revelation and catch the other automakers in a bind. If each of the Euro manufacturers came to market with their own engine/emission solution it would be akin to Sony's BETA, so combining resources and coming to market with one solution makes sense. But Honda's solution could be the equivalent of the DVD
Hard to predict the future, but I wouldn't be jumping on the Bluetec bandwagon if I were the CEO. May be a short-term diesel technology.Germans unite to hype diesels
4 makers will use Bluetec to boost engine's popularity
Harald Hamprecht | Guido Reinking | Automobilwoche / October 9, 2006 - 1:00 am
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L.A. diesel debuts
German automakers are expected to show these vehicles with diesel engines at the Los Angeles auto show in December. The engines use Bluetec emissions technology.
VW Tiguan
Audi Q7
BMW X5
Mercedes-Benz R, M and GL class
Jeep Grand Cherokee
MUNICH, Germany -- Audi, BMW, Mercedes-Benz and Volkswagen are forming an alliance to make their new diesel engines more popular in the United States.
The alliance, the first for the four brands, will use the Bluetec emissions treatment system developed by Bosch and Mercedes-Benz. They plan to offer it under the Bluetec trade name and show several Bluetec-equipped vehicles at the Los Angeles auto show in December.
While about half of the new cars in western Europe have diesel engines, the figure is only 2 percent in the United States. Diesels have a poor image in America because of their history as being loud, sluggish and environmentally unfriendly. Bluetec is supposed to change that - and to help German automakers battle the popularity of hybrid powertrains.
The Bluetec system is a suite of technologies that includes traps and filters and urea injection. Urea systems shoot an ammonialike acid into the exhaust pipes, radically reducing oxides of nitrogen.
BMW CEO Norbert Reithofer and DaimlerChrysler CEO Dieter Zetsche are expected to work out
the final details of the alliance this week. Audi chief Martin Winterkorn and VW brand chief Wolfgang Bernhard reportedly have agreed to the project already.
The alliance partners are expected to announce the plan within two weeks.
Bluetec diesels meet the highest emissions standards in the United States. The diesel alliance sees an advantage in marketing the system under a common brand name, Bluetec, as well as economies of scale in purchasing. Bosch provides major modules for the Bluetec system.
During the Los Angeles auto show, Dec. 1-10, the alliance plans to present its first Bluetec models to the public. Industry sources say VW will present its new compact SUV, the Tiguan, with Bluetec.
Reportedly, Audi will show the Q7 and BMW the new X5 with Bluetec. Mercedes wants to exhibit the R, M and GL classes. DaimlerChrysler's Jeep brand is expected to show the Grand Cherokee with a Bluetec engine.
These models will be brought to market in 2008, one year after Bin 5 emission rules go into effect in the United States.