Lincoln Recipe: Take basic Ford model. 1) Upgrade to highest Ford model level. 2) Slap more chrome on grill. 3) Slap Licoln name on dash (apparently some people might mistake it for..... a Ford) 4) Change headlights and tailigihts from Ford model - and in some cases, change means slap more chrome on Ford version of headlight/tailight to achieve desired "Lincoln" effect. 5) If deemed appropriate, make minor change to C pillar - but only when necessary. Sell for $2000 more. Done. Oh, and if there must be a Mercury model, take Lincoln recipe, remove some chrome, and sell for $500, more than Ford model.