I'm not surprised at Mitlov not liking it, he chose a Subie wagon over a huge SUV. 
Oh, don't worry about him. He's just cranky because I insisted that the styling of a Ford concept truck was merely unremarkable, not hideous and outrage-inspiring. Of course, the Ford Super Chief isn't an over-the-top blingmobile like this thing is.
I actually think that the treads are kind of clever, though obviously useful only in certain situations (Alaskan winters, perhaps). The "Sweet mother of God" was in reference to the bling.