reliable, efficient and roomy basic transportation
But thats all people want....nothing more, nothing less.
Maybe that's all YOU want, but certain people like a bit of
fun and
sportiness and
style in their car. These crazy people are what I like to call "driving enthusiasts." Just to warn you, they tend to dominate internet car forums like this one, and they sometimes get cranky if you argue that only practicality, not passion, matters when it comes to designing cars.
I realize that driving enthusiasts are a definite minority when it comes to the economics of making a profitable car company, but come on, you're in the lion's den. At least here, the opinions of enthusiasts matter.