Well all badge snob talk aside...
I've been looking for and test driving 'subcompacts' for a little while. I keep coming back to the Rio5 because it drives great, and it just feels good behind the wheel. Quality seems to be fantastic. And the pricing is better than anything else other than the aveo/wave (Factoring in options etc.) and it looks better than it's sister the acccent.
Kia's and Hyundai have both increased their quality ten fold. If it's a good lower priced car your looking for, it's a solid choice. Residual value will still suck for a few years until people get over the old days, but if you plan on keeping it... Great buy, in my opinion.