The quotation is not directed at anybody, and is intended to be humorous. The line is well known and attributed.
Have you confused me with someone who gives a damn about what you think? There is a body of authoritative negative opinion regarding fitting winter tires including the November 2005 Consumer Reports which points out significant disadvantages. Tellingly, CR is neither in the tire nor the advertising-dependent car magazine businesses.
Apparently the buying piece went over your head. Anybody can pay full price. It advocates researching and calculating true dealer cost, imputing a competitive markup, and firmly telling the salesman the maximum you’re prepared to pay. Mostly it works. If not, there’s a zillion cars and dealers out there. Several consumers wrote seeking detailed buying advice, and some salesmen blasted me for disclosing industry secrets.
Here’s the deal. If you disagree with my points of view, don't read me.