A question for Wing and others in the biz.
I've seen automotive reporters do reviews that are published on-line (here for example), in the paper (Global Canada), and other places. Do journalists write independant reviews that are purchased from different companies, or are many of them employed by their repspective media group? Would it be safe to assume writing consistent(ly good) journalistic reports is enough to sustain an income? And finally how do journalists / media groups apply for and get a car to review? Do they apply to the Canadian HQ?
Cheers,
Rob
I'm a freelancer, so I basically write for whoever will pay me for my work. Between CD, CanWest (I write a fair bit for the Ottawa Citizen Driving section) and a couple of other magazines, I have a pretty steady stream of auto-related work. Now, I have a 9-5 job too, as I don't make anywhere near enough from writing to afford to have a life. Very few of us are employed by any one publication - for most magazines and newspapers, it's cheaper to pay freelancers as you don't have to provide benefits.
It IS possible to live off freelancing, but you have be both a very good writer and very good at selling yourself and your work. I hope to be able to quit my full-time job later this year and get a part-time job doing, well, anything, and supplement my income with writing.
Getting press cars isn't hard once you've established your name in the industry/field. I'm not an AJAC member (though I hope to be soon) but manufacturers don't seem to be too concerned with that. All they want to see is that you'll actually be writing about the car and you're not just looking for a free ride. I have contacts in most of the manufacturer's PR departments. That's a major help as far as getting cars to write about.
Many established auto writers do have a press car (or two!) almost all the time; I'm not there yet. Even if you are, it's still good to have your own car.
Auto journalism what I've wanted to do for many years, so I'm having a blast right now. So nice to do something I actually give a

about.