Author Topic: The Press Room  (Read 4264 times)

Offline si

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The Press Room
« on: February 04, 2006, 02:36:47 pm »
A question for Wing and others in the biz.

I've seen automotive reporters do reviews that are published on-line (here for example), in the paper (Global Canada), and other places.  Do journalists write independant reviews that are purchased from different companies, or are many of them employed by their repspective media group?  Would it be safe to assume writing consistent(ly good) journalistic reports is enough to sustain an income?  And finally how do journalists / media groups apply for and get a car to review?  Do they apply to the Canadian HQ?

Cheers,
Rob

Offline wing

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Re: The Press Room
« Reply #1 on: February 04, 2006, 03:28:44 pm »
I can partially answer some.....

1) Some are employed by papers, freelance journalists are paid by the article
2) Not sure if you can sustain an income alone on it, maybe if you write a lot and get into higher profile pages
3) They get cars by being part of the AJAC (Automobile Journalist Association of Canada), as part of that, you just ask for them and generally the manufacturers will provide the cars.  They have a limited supply and spread them accross the country.

Offline safristi

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Re: The Press Room
« Reply #2 on: February 04, 2006, 08:04:51 pm »
 I'm  A. JAC...... Ass....can U pleeze send me a CAYMAN.....blue pleeze....and thank U..... 8) :stick:
THERE IS NO CURE FOR "LOTUS"......ONLY TREATMENT.....

Offline The Mighty Duck

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Re: The Press Room
« Reply #3 on: February 04, 2006, 10:09:35 pm »
Quote
2) Not sure if you can sustain an income alone on it, maybe if you write a lot and get into higher profile pages

Some of them it sounds as if they get a new vehicle to test drive every week...

Are you considering trying to breach the field, Rob?  I know I have...  :D

Offline wing

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Re: The Press Room
« Reply #4 on: February 04, 2006, 10:11:22 pm »
Demo, yup pretty much a new car every week, no need to purchase one.

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Re: The Press Room
« Reply #5 on: February 04, 2006, 11:31:11 pm »
What Graeme Fletcher said in Vancouver Sun Friday Wheels section is exactly the same as in MotoringTV. ;D

Offline chrischasescars

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Re: The Press Room
« Reply #6 on: February 05, 2006, 01:46:42 pm »
A question for Wing and others in the biz.

I've seen automotive reporters do reviews that are published on-line (here for example), in the paper (Global Canada), and other places.  Do journalists write independant reviews that are purchased from different companies, or are many of them employed by their repspective media group?  Would it be safe to assume writing consistent(ly good) journalistic reports is enough to sustain an income?  And finally how do journalists / media groups apply for and get a car to review?  Do they apply to the Canadian HQ?

Cheers,
Rob

I'm a freelancer, so I basically write for whoever will pay me for my work. Between CD, CanWest (I write a fair bit for the Ottawa Citizen Driving section) and a couple of other magazines, I have a pretty steady stream of auto-related work. Now, I have a 9-5 job too, as I don't make anywhere near enough from writing to afford to have a life. Very few of us are employed by any one publication - for most magazines and newspapers, it's cheaper to pay freelancers as you don't have to provide benefits.

It IS possible to live off freelancing, but you have be both a very good writer and very good at selling yourself and your work. I hope to be able to quit my full-time job later this year and get a part-time job doing, well, anything, and supplement my income with writing.

Getting press cars isn't hard once you've established your name in the industry/field. I'm not an AJAC member (though I hope to be soon) but manufacturers don't seem to be too concerned with that. All they want to see is that you'll actually be writing about the car and you're not just looking for a free ride. I have contacts in most of the manufacturer's PR departments. That's a major help as far as getting cars to write about.

Many established auto writers do have a press car (or two!) almost all the time; I'm not there yet. Even if you are, it's still good to have your own car.

Auto journalism what I've wanted to do for many years, so I'm having a blast right now. So nice to do something I actually give a :censor: about.
Buy this car to drive to work; Drive to work to pay for this car.
I write stuff here: ThisIsWhatIThinkOfYourCar.com
I sing stuff here: ChrisChasesCars.bandcamp.com/

Offline The Mighty Duck

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Re: The Press Room
« Reply #7 on: February 05, 2006, 11:47:58 pm »
How do you get into the field?  I mean, going to find your first press car, will anyone likely give you a car based on "I plan to try and sell this to XYZ newsgroup?"

Do you have to drive a lot of Kias before they'll throw you the keys to an M3?  :D

Auto journalism is something I've love to one day do on the side...

Offline si

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Re: The Press Room
« Reply #8 on: February 06, 2006, 12:18:19 am »
How do you get into the field?  I mean, going to find your first press car, will anyone likely give you a car based on "I plan to try and sell this to XYZ newsgroup?"

Do you have to drive a lot of Kias before they'll throw you the keys to an M3?  :D

Auto journalism is something I've love to one day do on the side...

I too... I too.   Maybe I'll do a nice review on the Si and other family/friend cars with washed up pics and sell the reviews at a bargain price (which would be??).

Offline safristi

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Re: The Press Room
« Reply #9 on: February 06, 2006, 09:43:30 am »
 ::) :P...



Offline airbalancer

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Re: The Press Room
« Reply #10 on: February 06, 2006, 10:00:24 am »
are all car reporters cheap, as all their personal cars appear to be $hitboxes

Offline wing

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Re: The Press Room
« Reply #11 on: February 06, 2006, 10:25:08 am »
Hahaha, maybe because they get free nice cars to drive all the time :P


Offline chrischasescars

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Re: The Press Room
« Reply #12 on: February 06, 2006, 05:38:05 pm »
I'd replace my car, but I can't afford it right now.  :( No one said I'd get rich as a writer; guess it's true.

Offline wing

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Re: The Press Room
« Reply #13 on: February 06, 2006, 05:45:46 pm »
Oh boy this Outback I have is SHWEET!

Offline airbalancer

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Re: The Press Room
« Reply #14 on: February 06, 2006, 08:27:21 pm »
you guys are starting to :censor: me off ;D
 :ttiwwp:

Offline wing

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Re: The Press Room
« Reply #15 on: February 06, 2006, 08:38:17 pm »
Front page dude.  http://www.cartalkcanada.com

I will be getting more pics tomorrow, it was dark today.

Offline chrischasescars

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Re: The Press Room
« Reply #16 on: February 07, 2006, 09:26:54 am »
Oh boy this Outback I have is SHWEET!

Cool. Better choice for winter than the HEMI Charger I pick up Friday.  :rofl: I sense a lot of fishtailing in my near future.

Offline wing

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Re: The Press Room
« Reply #17 on: February 07, 2006, 09:28:04 am »
Nice the Hemi version, I believe your getting the AWD version though....  Should be a blast!

Offline chrischasescars

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Re: The Press Room
« Reply #18 on: February 07, 2006, 09:53:50 am »
I believe the Charger only comes in RWD. The Magnum gets the AWD option, as does the 300.

Offline wing

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Re: The Press Room
« Reply #19 on: February 07, 2006, 09:55:32 am »
That's what I thought, Paul had them  mixed up I guess.  Our list is mixed up for Saturday than.