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Author Topic: When did SUV Become CUV  (Read 1776 times)

Offline jww

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When did SUV Become CUV
« on: February 02, 2006, 10:40:26 am »
I have noticed in many of the recent press releases around new SUV models (e.g. Ford Edge) that manufacturers are moving to a new naming practice. They seem to be steering clear of using the term SUV and now using CUV instead.

Is there really a difference? I don't think so. Then why the new naming convention - nobody wants to buy something that has SUV as part of it identifier because of the perception of poor gas mileage?

Thoughts??

jww
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Offline wing

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Re: When did SUV Become CUV
« Reply #1 on: February 02, 2006, 10:56:03 am »
The "CUV" is generally a car / unit-body platform rather than a truck platform.  I think they are trying to keep them seperate.
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Offline Craig

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Re: When did SUV Become CUV
« Reply #2 on: February 02, 2006, 10:58:38 am »
I do think "CUV" appeals to those who have joined the backlash against big SUVs, but secretly still want an SUV ;)
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Offline mrthompson

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Re: When did SUV Become CUV
« Reply #3 on: February 02, 2006, 11:01:46 am »
CUV = Closeted Utility Vehicle?   ;D
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Offline random006

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Re: When did SUV Become CUV
« Reply #4 on: February 02, 2006, 12:14:11 pm »
Quote from: mrthompson on February 02, 2006, 11:01:46 am
CUV = Closeted Utility Vehicle?   ;D

Just what we need, something else that needs to come out of a closet.   :rofl:

Seriously, the Crossover Utility Vehicle (as opposed to the Cute Utility Vehicle) is an attempt, I think, to better market those vehicles which tend to have options such as:
--AWD
--higher ground clearance than a regular car
--cargo areas
--look like true off road vehicles

but have:
--car type construction (uni-body,...)
--car like rides

and are aimed at a more urban clientele.  That they also tend to enjoy better gas mileage than a "real" SUV is also a telling point.  It really is an evolution of the AWD people/cargo hauler.
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Offline ovr50

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Re: When did SUV Become CUV
« Reply #5 on: February 02, 2006, 01:09:33 pm »
Random's post  :iagree:

That is exactly what has happened and that is the difference between SUV and CUV. My Highlander is a CUV, the 4Runner is a SUV for example.
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Offline G0dspd

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Re: When did SUV Become CUV
« Reply #6 on: February 02, 2006, 02:27:26 pm »
Cute Utility Vehicles .... CUV .... SUV  ???

Who's deciding ... any good examples?
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Offline wing

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Re: When did SUV Become CUV
« Reply #7 on: February 02, 2006, 02:29:20 pm »
Acura reps at the Detroit show were adamant about saying the new RDX was a CUV and NOT an SUV.
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mdxtasy

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Re: When did SUV Become CUV
« Reply #8 on: February 02, 2006, 03:02:56 pm »
They're going to call it whatever the in thing at the time is to call it.  SUV, CUV, SAV, POS, BS....whatever.
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Offline ovr50

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Re: When did SUV Become CUV
« Reply #9 on: February 02, 2006, 03:16:33 pm »
True, and with rising gas prices, SUV will connote high gas bills and be out of favor; while the CUV will be interpreted to mean less gas expense and be the "in" thing. Marketing, bah... ::) Sorry, Jeff.  ;)
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