
Dodge Nitro SLT 4X4 with DCX's Rick Reuter, designer Joe Veltri and marketer Ralph Gilles
Three models are available: Dodge Nitro, Dodge Nitro SLT and Dodge Nitro R/T. Available on the Dodge Nitro and Dodge Nitro SLT is a 3.7-liter SOHC V-6 engine. It produces 210 hp (157 kW) @ 5,200 rpm and 235 lb.-ft. (319 Nom) @ 4,000 rpm. The Dodge Nitro R/T features a new 4.0-liter V-6 engine that delivers 255 hp (190 kW) @ 5,800 rpm and 275 lb.-ft. torque (360 Nom) @ 4,000 rpm. Standard on the Dodge Nitro R/T and optional on the Nitro SLT is a new performance suspension and 20-inch tires and chrome-clad aluminum wheels, providing performance-oriented drivers with fun-to-drive handling and a firm ride.
Three transmissions — one manual and two automatic — will be offered. The Dodge Nitro comes with a standard six-speed manual or optional four-speed automatic. The Dodge Nitro SLT has a standard four-speed automatic. The Dodge Nitro R/T has a standard five-speed automatic. All U.S. models offer 4x2 and 4x4 capability. The new mid-size SUV boasts excellent acceleration, braking, handling and towing capacity of 5,000 lbs. when properly equipped.
The Liberty's target market is primarily female, and the Nitro, with its pronounced wheel arches, is aimed at young males and families with a median age range of 25 to 45.
Reaching young male buyers won't be easy. For starters, there are roughly 19 compact SUVs in the U.S. auto market. Among the choices are the rugged Jeep Wrangler and Liberty, the brawny Nissan Xterra and new, pumped-up versions of the Toyota RAV4 and Hyundai Santa Fe available with third-row seats. Then there's the Ford Escape, the best-selling entry SUV until last year, when the Liberty pushed it off the throne. The Honda CR-V will be overhauled next fall.
"There are so many small utility vehicles out there that getting the message may be a question of screaming and shouting," said Jim Hall, an analyst with consulting firm AutoPacific.
As competitors expand engine offerings in small SUVs or make them roomier, it's apparent that Dodge won't be alone in its pursuit of male buyers.
Toyota's new FJ Cruiser is also aimed squarely at young males.