I've liked the styling since it came out. Nicely squared, great and unique face, looks like it has thick metal on it, like the black trim bits on the interior and it's supposed to be roomy, pricing, engines, the AWD will be killer at that price, etc.
I just don't like the rear and especially tail lights.
This should sell well. Has more presence than the other value cars like Sonata at this price point, and that should make the difference.