We have no problem meeting the Transport ratings. But, it's possible to greatly exceed the consumptions numbers as well. Hammer the pedal at every light (as MOST drivers I see do), leave the car idling as you go into the store (again, many do) and haul around a trunk full of junk.
Little things also add up. Out of tune, 18psi tires and so on can add a L/100km or two. Before you know it, something rated at 11L/100kms is getting 14 or 15L/100kms.
Our C230 is rated at 9.5 city and 7.2 highway. City driving I pretty much match that number. Highway I can get 6.5 if I stick to 100km/h and try to stay off camper-choked routes. Typically, I can easily get in the low 7's. I can get in the 8's if I really hammer along. So, I can easily get 25% worse highway mileage by eeping the speedo on the other side of 140. Last time I came back from Jasper on highway 16, I was sitting in the right lane at 145 and being passed prety consistently by folks in big Dodge pick-ups and large SUV's. If I'm increasing my consumption by 25% or more in my quite-aerodynamic sedan by doing 145, I can imagine how much extra gas the V-8 brick-like SUV is sucking back.