Interesting news,
Mitsubishi Motors Corporation Appoints New Head of Canadian Operations
Seasoned Auto Industry Veteran to Take the Helm as President and CEO
TORONTO, Sept. 1 /CNW/ - Mitsubishi Motors Corporation announced today
that Paul Cummings has been appointed President and CEO of Mitsubishi Motor Sales of Canada Inc. (MMSCAN).
"We're very pleased to have Mr. Cummings on board to lead our successful
operations in the rapidly expanding Canadian market," said Osamu Masuko,
President of Mitsubishi Motors Corporation. "Mitsubishi is committed to
Canada, and Mr. Cummings' depth of experience and leadership skills will be a key asset as we build on our current momentum in this important market."
"I'd also like to acknowledge Tony Laframboise," continued Mr. Masuko.
"His capable interim stewardship of the company enabled us to search
thoroughly for the right candidate for this position."
Mr. Cummings becomes the second person to lead MMSCAN in a permanent
capacity and arrives during a prosperous period for MMSCAN. Sales are strong and will very likely exceed the 12,000 unit target set for this year. The company's dealer network is expanding, from 18 dealerships just three yearsago to more than 50 today. New vehicle models, such as the groundbreaking 2006 Eclipse, are among the most sought after in the industry.
Born and raised in Ontario, Mr. Cummings' career in the international
automotive industry began with a position at Ford Motor Company in Oakville in 1988. He subsequently held positions with Volvo, starting as a business manager in 1993 and was appointed President and CEO, Volvo Cars of Canada Ltd.
In January 2001. Additionally, Mr. Cummings assumed responsibility for Volvo Auto de Mexico in 2003.
Under Mr. Cummings' leadership, Volvo successfully established a strong
and popular brand; achieved record profitability and sales figures in
successive years, despite tough market conditions; and reduced operating
expenses.
"I'm delighted to accept this position at Mitsubishi Motor Sales of
Canada Inc.," said Mr. Cummings. "Mitsubishi is currently one of the hottest
automotive brands in the country, and I believe that we can capitalize on this momentum and further grow the brand in the months and years ahead. The very positive reception among car buyers of recently launched vehicles like the 2006 Eclipse reinforces the company's commitment to Canada. I'm looking forward to bringing other great new models into this market, year after year."
Mitsubishi Motor Sales of Canada Inc. oversees a network of more than 50
dealers that sell the company's Lancer, Galant, Eclipse, Eclipse Spyder,
Outlander, Endeavor and Montero. The Raider pick-up truck will arrive on lotsin 2006. The company's "Best Backed Cars in the World" program is a key element of its value proposition. The ten-year, 160,000 kilometre limitedpower train warranty, the five-year, 100,000 kilometre limited new vehiclewarranty and the five-year unlimited kilometre roadside assistance program all reinforce the statement that the company stands behind its vehicles and givesconsumers a strong reason to put a Mitsubishi in their garage.
