A 10 cents/L difference isn't that much.
I'm more concerned about the long term wear on the engine.
If it doesn't hurt the mechanics and only requires a different push of a button at the pump to save money, why wouldn't I do it, Saffy?
Other than that, I will be asked this same question from customers in the future.
Telling them "premium is recommended" would not be sufficient, if I have previous consumers feedback and tested it myself, I would be much more credible.