Toyota and Honda should be priming for a serious attack from Hyundai. Hyundai's new US ads are all over "US job creation" and "$1.1 Billion investment in US production."
With the new Sonata being made in the good 'ol U, S, of A, they are creating a serious weapon for going up agains the Accord and the Camry. People in the US have been very sensitive to point of manufacture and this move is beyond smart. Honda and Toyota have already shown that US auto workers are among the best in the world, with their Camry and Accord models never showing a drop in quality. This convinced me that GM/Ford/DC's qulaity problems have nothing to do with workers, but everything to do with management and design.
Something tells me the "Big Three" are about to be Toyota, Honda and Hyundai.
(Message edited by johngenx on May 24, 2005)