AS, good point about the service requirement. There is a mentality by some that recommended maintenance as listed in the owners manual is "recommended" as a cash grab for the service department.
As for "all the asian companies", Korea is in Asia, and the Hyundai service spec is 12months, 24000km. If the brakes are drums, 24 months, 48km. And the requirement is visual inspection only.
Personally I have mine checked whenever I rotate my tires, which is every 2nd oilchange, 10k.
Now Jeff1, did your friend do his regular maintenance at this dealer? There should be some onus on the service writer to offer this service to the customer if it is required maintenance. Seeing these guys are commissioned, they should be offering it to everyone.
GM was one of the first to extensively use discs on rear brakes, and according to a GM mechanic I knew (RIP Stan)most of them were running around on fronts only, the rears siezed.