Good post Jamesbe, the Big 3 have to be very careful with issue(North American culture).
All the car rags are full of critics bashing the
American car makers, which is what the buying public reads, but at the same time as many have posted, 80% of the customers, prefer the built in North American culture in their daily driver.
EG:soft, comfy, simple, and easy to drive cars.
Quite a few of the new offerings from the Big 3 are starting to tighten up the suspensions, more rigid bodys,more high tech gizmos, etc, which might alienate the typical North American customer.
To us 20% it might look like finally the American car makers are going to get it right, but are they.