In Edmonton, dealer traffic sinks mighty low in January. It gets nuts-freezing cold (who likes to wander lots at -30C?) and most people have just got their Visa bill and are being given CPR, precluding them from shopping.
We bought our Subie on a cold January night, and worked a seriously good price. You could have danced the La Bamba in the showroom, no one would have noticed, 'cause NO ONE was there.
Of course, there is a flip side too. The sales manager's wife found out about his girlfriend and maxed his credit cards and blew their life savings on buying the 19 year old stud-muffin that lives next door a Camaro. He needs moolah, and needs the profits to be maxed on every deal.
Stalk your prey...