If I remember correctly a lot had to do with unbreakable union contracts and similiar overhead. Keep in mind this was before the move to Mexico - the bleeding of red ink was probably an impedous for this move south. I can't imagine they're making much money for cars that are being sold for under $12K with "ring in and win", 2500 litre gas discount, GM credit card points, $1000 grad rebate, etc., 0% financing Not much left here...