2011 Ford Fiesta. Click image to enlarge
2011 Ford Fiesta
Los Angeles, California – Ford unveiled the 2011 Fiesta at the Los Angeles Auto Show, following an awards ceremony where it honoured the creative content of its “Fiesta Movement Agents” who drove European versions of the cars in the U.S. and reported on them through social media, including videos and photographs.
The Fiesta, available as a four-door sedan or four-door hatchback, will go on sale in North America next year, offering 15-class exclusive technologies and fuel consumption the company said will better the Honda Fit, Nissan Versa, Toyota Yaris, and Toyota Corolla.
“Customers are savvy,” said Mark Fields, Ford president of The Americas. “They want expressive cars that deliver not just great fuel economy but also high quality, new technologies and a fun driving experience. We plan to answer the call with Fiesta, and all-new vehicle in North America we hope will set a new standard for small cars.”
Fiesta is the next phase of the ONE Ford plan, to design and develop vehicles that meet the different needs, wants and expectations of customers around the world. More than 500,000 Fiestas have already been sold to customers in Europe and Asia.
The North American version will use a 1.6-litre DOHC four-cylinder engine with estimated 119 horsepower and 109 lb-ft of torque, with five-speed manual transmission or available all-new six-speed PowerShift automatic transmission. Safety features include standard electronic stability control, side and curtain airbags, and a class-exclusive driver’s knee airbag. “For North America, the global Fiesta was tweaked, not redesigned or redeveloped,” said chief engineer Steve Pintar. “We built on the success of the European Fiesta and are really proud of how little has changed.”
The work of the 100 Fiesta Agents generated more than 675,000 Flickr views and more than 5.5 million YouTube video views.