Chevrolet, First Drives

First Drive: 2010 Chevrolet Camaro LT V6

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June 1, 2009

2010 Chevrolet Camaro LT RS . Click image to enlarge

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First Drive: 2010 Chevrolet Camaro

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Review and photos by Grant Yoxon

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2010 Chevrolet Camaro

Toronto, Ontario – With the 2010 Camaro now arriving at dealerships across Canada, we had an opportunity to spend a day behind the wheel of a V6-powered Camaro LT. My co-driver and I drove the car north from Toronto to Thornbury on the south shore of Georgian Bay and back to Toronto, a five-hour drive in total. It gave us a chance to enjoy the car that GM expects will account for about two thirds of Camaro sales.

In March, our colleague Paul Williams attended the press launch of the Camaro in Detroit and drove both V6 and V8 models. You can read his report here.

One might expect that the prime target for the new Camaro would be performance enthusiasts. But GM’s marketing people have done the research and have identified a larger group of people – call them “life enthusiasts” – for whom style, affordability and efficiency are more important than high horsepower or torque numbers. Half of them will be women. What sets them apart from other ordinary car buyers is a desire to “express themselves” and to “stand out in a crowd.”

2010 Chevrolet Camaro LT RS . Click image to enlarge

Well, drive a Victory (arrest me) Red Camaro down highway 410 in Brampton on a sunny Thursday afternoon at the beginning of rush hour and you will stand out in a crowd. I’m surprised we weren’t arrested for causing a disturbance.

Boomers like me can easily see the similarity to the original 1967-69 Camaro. Younger people might not have the same sense of nostalgia, but they will notice the car. I’ve heard that interest in tuner cars has dropped in recent years and that V8-powered muscle cars are making a comeback with enthusiasts. Whether that is reality or wishful thinking from General Motors and Chrysler, I’m not sure.

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