The only option on the EX Turbo is a full-length panoramic sunroof, and while the car is very well equipped for the majority of those looking at it, it is perhaps easier to mention some of the equipment not available on it, to give an idea of the step up that must be taken.
To get the desirable options such as the aforementioned 18-inch wheels (with a rather unique design that may not be to everyone’s taste) and upgraded suspension, plus Infinity premium audio system, xenon HID headlights, navigation system, and leather seats with sport cloth trim (oddly, replacing the leather-with-no-cloth standard on even the basic EX), plus numerous other comfort items, one must move up to the SX. Fair enough; even it is a good deal at $33,995. Yes, that is the most one can spend on a non-hybrid Optima; value is a big part of the Kia story, as we’ve come to know.
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It goes without saying that every possible safety and security feature is on board, including six airbags (fewer than some of the newer competition), four-wheel antilock brakes with electronic brake-force distribution, traction and stability control system, vehicle stability management, immobilizer and alarm.
Without even getting into the recent controversy concerning Kia’s published fuel economy ratings, in our time with the Optima Turbo, it achieved 10.6 L/100 km in 80-percent urban driving with a light right foot, according to the onboard computer, versus an EnerGuide rating of 9.2 city/5.8 highway. Not bad for a turbocharged engine, but you can draw your own conclusions about the actual consumption versus the ratings.
Considering its room, comfort, performance, design, and technology, the Kia Optima Turbo is one of the best values for the money in a mid-size sedan.
Pricing: 2013 Kia Optima EX Turbo
Base price (EX Turbo): $29,095
Options: $1,400 (Full-length panoramic sunroof)
A/C tax: $100
Price as tested: $30,595