Euro market Toyota Auris gets a body kit and some wheels because that’s what the kids like these days

UPDATE: Toyota has confirmed that the Scion iM will be delivered to dealerships in 2015. The “i” stands for individuality and intriguing. The “M” stands for modern, multifaceted and magnetic.


Scion has dropped official images, sans details, on their latest concept bowing at the Los Angeles Auto Show next week.

The Scion iM Concept is based on the European market Toyota Auris and changes to the car seem fairly minimal. The Toyota badge on the grille is replaced by one from the Scion brand while the car is given a sharp body kit and wheels wrapped in low profile rubber. It actually looks like an enticing package for those desiring a five-door compact hatchback.

But, we need to take issue with one part of the release:

The iM Concept is a five-door compact hatchback with sporty looks inspired by those seen on the European touring car racing circuit.

Inspired by European touring cars? Um, okay. That’s true as far as touring cars are based on decidedly more boring vehicles anyone can buy. Toyota has never raced the Auris so this is PR fluff at its worst. Too bad, because the car looks like it could stand on its own without all the hyperbole.

2014_LAAS_Scion_iM_Concept_Front 2014_LAAS_Scion_iM_Concept_Rear

Full Release:
Start planning that next adventure; a new ride is on its way. After revealing the iM Concept car today at the Los Angeles Auto Show, Scion announced that a production version of the versatile five-door compact hatchback will be coming to dealerships in 2015.

“Scion owners are passionate about their vehicles, and we’re excited to continue bringing dynamic, new product that fit the lifestyles of our customers,” said Cyril Dimitris, Director, Scion Canada.

Scion attracts those with an independent spirit and desire to stand apart from the crowd. But many of today’s consumers also value a degree of practicality to support their self-reliance and more mobile lifestyles. They value both fun and sensibility in a vehicle choice.

The iM Concept is a hatchback that earns its name from characteristics aimed at this evolving audience. The “i” stands for individuality and intriguing. The “M” stands for modern, multifaceted and magnetic. Its captivating styling and custom-blended “Incrediblue” paint are complemented by matte silver and gunmetal accents.

The iM Concept communicates its sporty handling and racing inspiration through a wide stance and low ride height for a grounded appearance. It features front and rear bumper overhangs that create dynamic surfaces, as well as geometric grille inserts, deep air intakes and fog lights. Large 19-inch forged alloy wheels sit flush with the body while vented rotors with 4-piston front calipers work with the adjustable-height racing suspension.

Urban drivers can expect the iM Concept to meet the needs of city streets with excellent fuel efficiency, sporty handling and easy parking. Details on the production version’s transmission, engine, technology and other details will be available in 2015. Pricing information will also be available next year.

To follow Scion news at the LA Auto Show use the hashtag #iMConcept.

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