IDx concepts the product of fanboy and designer “co-creation”
Bringing two IDx concepts to Tokyo, Nissan’s narrative is more about the process than the actual cars produced for the show.
By inviting brand fans into the development process, the Japanese automaker’s goal was to create products that evoke a more emotional connection. The target, “digital natives”, were the primary contributors of the process.
The goal of the IDx Freeflow, measuring in at about 4.1 meters in length, 1.7 meters in width, and 1.3 meters in height, was to “employ a simple and clean attitude, using the authentic items that they favor to artfully combine various things and give substance to their self-expression.”
The IDx NISMO uses the same basic shape and platform to showcase a “distilled heritage of Nissan’s basic box-shaped racing vehicles of the past” in a new, modern package.
We just think it is retro modern cool in the simplest way.
What do you think? Check out the images below and sound off in the comments.