May 10, 2006

Zipcar launches car-sharing service in Toronto

Cambridge, Massachusetts – U.S. car-sharing company Zipcar has announced that it will bring its service to Canada, beginning with a venture in Toronto by the end of May. It is the company’s first outlet outside of the U.S.; it currently operates in metropolitan areas in ten states.

Zipcar members can reserve vehicles online or by phone, 24 hours a day, within minutes or up to a year in advance of requirements. At the Ziplock location, members use a “Zipcard” to unlock the door and drive away; gas, parking and insurance are included. Recent studies by the company indicate that each Zipcar takes 20 privately owned vehicles off the road; members report they save an average of US$435 per month, drive less each year compared to owning a vehicle in an urban setting, and increase their use of public transportation by more than 47 per cent.

Toronto residents can join Zipcar for $85; under a special promotion, the company will include $50 in free driving. Toronto rates start at $9.50 per hour and $60 for a 24-hour period, with gas, parking and comprehensive insurance included. Each reservation includes 150 km free. Users must have a valid drivers’ license, be over 21, and meet safe driving standards. For more information, visit

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