Langley, British Columbia – Yokohama tire (Canada) will become the first tire manufacturer in Canada to introduce consumer information kiosks, featuring entertainment, interactive digital product information and special offers.
The first kiosks will be installed in Yokohama tire dealers starting in May. An estimated 400 will appear in tire retailers, auto shows, new-car dealerships and other high-traffic environments, allowing consumers the ability to research tire information and capitalize on special in-store offers with coupons printed on the spot.
The kiosks feature three individual screens, including a touch-screen interface that connects consumers directly to information on Yokohama tires and offers, along with WiFi connectivity allowing users to access the system and send promotions and product information to their mobile devices or e-mail accounts. A unique Yokohama mobile application will be offered to consumers later this year.
“This is the first time this technology has been made available to tire retailers in Canada and is a giant step ahead in giving these stores engaging and entertaining point-of-sale information for consumers in an environment where tire buying decisions are made,” said Jonathon Karelse, national marketing manager. “The technology is exclusive to Yokohama Canada and is the kind of marketing advantage we bring to our retailers in a very competitive market.”