Langley, British Columbia – Yokohama has announced that it has expanded its line of winter tires for the 2008 season, with an enhanced range of sizes in each of its Ice Guard IG20, Geolander I/T G072 and W.drive models. The 22 new sizes will broaden the appeal of each of the premium winter tire lines.
“The combination of three new lines of winter tires with breakthrough technology, and a growing acceptance of the importance of winter tires by Canadian drivers, made 2007 a record year for Yokohama winter tires,” said Brad Sherwin, manager of marketing communications for Yokohama Canada. “With that momentum and an expanded array of sizes, we expect the 2008 winter tire season to be a busy time.”
The Ice Guard IG20 line of automobile tires gets four new sizes, expanding the line to 55 sizes ranging from 13- to 18-inch; the Geolander I/T G072 winter tire line for light trucks and SUVs receives five new sizes, including a new 20-inch version, to expand it to 36 sizes; and the W.drive line for premium high-performance cars expands by 13 sizes to 24, now available from 16- to 19-inch.
From September 1 through November 30, 2008, Yokohama is offering rebates of $40 to $120 per set of four tires on the three lines.