March 28, 2007


Yokohama announces new S.drive summer performance tire

Coquitlam, British Columbia – Yokohama Tire (Canada) Inc. has announced its new S.drive, a summer high-performance tire that will be available this spring. The company says the new tire balances superior handling, aggressive style and better wear in a high-value package that will make real high performance accessible to many more enthusiasts.

S.drive features optimized tread design and a new compound in a line of tires that will eventually reach 66 popular sizes, from 15 to 19 inches. It is the first mainstream tire to benefit from the nanotechnology engineered for the company’s ADVAN line; it uses a new silica-based compound that conforms to road surface irregularities, rather than riding up and over them, for a high level of wet and dry grip.

The new S.drive line will be positioned between Yokohama’s ADVAN line and the current AVS ES100, which it will eventually replace altogether. S.drive tires will be V, W or Y-rated, with 75 per cent of the line given a Y rating. By the summer of 2007, 26 of the most popular styles will be available, to fit selected Audi, Acura, BMW, Infiniti, Lexus and Mercedes-Benz cars.

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