January 23, 2002
Yahoo! teams with and J.D. Power and Associates
Sunnyvale, California and Agoura Hills, California – Yahoo! and J.D. Power and Associates have announced an agreement to conduct selected J.D. Power surveys online, and provide Yahoo! users with certain J.D. Power and Associates automotive quality surveys.
Under the terms of the agreement, Yahoo! will leverage its global reach and targeting capabilities to administer select J.D. Power and Associates surveys among Yahoo!’s audience of more than 219 million unique monthly users worldwide. Industries under consideration include automotive, financial services, home building, telecom, travel and utilities. The agreement also provides J.D. Power with an online distribution channel to offer Yahoo! users selected automotive quality and customer satisfaction highlights from the J.D. Power database. This information, packaged in a consumer-friendly format, will help new-vehicle shoppers on Yahoo! Autos make more informed decisions.
“With the largest global audience on the Web and a superior competency in identifying very specific target audiences, Yahoo! has the unique ability to offer J.D. Power the ideal platform to expand their online initiatives and rapidly target and acquire survey participants in an efficient and cost-effective manner,” said Greg Coleman, EVP, North American Operations, Yahoo!. “We feel there is tremendous opportunity in the research marketplace for Yahoo! and we are thrilled that J.D. Power, a leader in the research industry, is working with us.”
Stephen C. Goodall, president and chief operating officer at J.D. Power and Associates, said, “Yahoo!’s impressive global community of users and their proven online technical expertise will enhance our ability to provide actionable information across industries and cultures. This agreement complements our core research capabilities by capitalizing on the global reach and immediacy of the Internet.”