February 21, 2002

World Automotive Design Competition winners announced

Toronto, Ontario – The winners of the first annual World Automotive Design Competition organized and hosted by the Canadian International AutoShow (CIAS) were announced last week. Five internationally-renowned design schools from around the world submitted entries from their students to the competition.

Each student was given the same creative challenge: design a shared mobility vehicle that reflects the unique character of the city and country where the young designer lives and studies. The different challenges of each city’s shared infrastructure were considered by the jury as an important part of the overall solution to the design challenge.

The students’ solutions to the design challenges of the future, were judged by some of the world’s foremost authorities on automotive design, critics, historians, academics, design media, and past and present active production and concept car designers.

The judging panel included, in alphabetical order: Brian Baker (Cross Brand Character Design Manager, General Motors Design Center; North America); Robert Cumberford (contributor – Automobile and Auto & Design magazines and Honorary Judge at the 50th Anniversary Pebble Beach Concours d’Elegance); Akira Fujimoto, (Chief Editor, Car Styling magazine and judge of the Louis
Vuitton Classic Concours d’Elegance); Ken Gross (contributor – Automotive Industries magazine and Chief Class Judge, Pebble Beach Concours d’Elegance); Adrian van Hooydonk (President, BMW DesignWorks USA).

In evaluating the entries, according to Brian Baker, the judges were looking for “depth of thought and a good industrial design that solves problems; not creates them. ” Ken Gross added that the judges gravitated to those that were pleasing aesthetically but also solved the problem, while Robert Cumberford emphasized that the solution had to include both a vehicle AND a system, and had to be adapted to the selected location.

The schools taking part were: The Art Center College of Design, in Pasadena, California; the School of Art and Design from Coventry University in Great Britain;; Strate College Designers in France, the Automobile Design Department, Tokyo Communications Arts College in Japan and the Industrial
Design Department of Humber College in Toronto, Canada.

The winners

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First Place: First prize of US$10,000 went to Nick Malachowski, Art Center College of Design, Pasadena, USA.

The judges described Malachowski’s entry, a fuel-cell-powered commuter car, as a stylish, practical, economical and virtually emissions-free solution to the challenge, with a clever nesting component to minimize storage space.

As for adoption to its environment, they said it is a shared vehicle suitable for a metroplex in which the modal points are far apart, and traffic speeds relatively high, where an ‘electric milk stool will not do the job’.

They added that Los Angeles is a city where style is all and “you are what you drive” and one judge, summed up Malchowski’s design as “a car I wouldn’t mind being seen in on Hollywood Boulevard.”

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Second Place: Second prize of US$5,000 went to Bob Graham Dolton, Coventry School of Art & Design, Coventry, England.

The judges felt that Dolton’s entry, which adapted purpose designed road cars to use on a monorail system, demonstrated an in-depth treatment of the sharing concept while incorporating many clever features.

They added that it was well thought out and showed a good balance between shared and personal use, thus increasing utilization times, a true measure of efficiency.

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Third Place: Third prize of US$2,500.00 went to a group entry comprised of three young men from Humber College in Toronto, Canada: Jeff Young, Bruno Mediati, Andy Anissomoff

The judges felt that the entry’s comprehensive treatment of the sharing solution made it a contender. It demonstrated good research, and stayed close to the design brief.

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Design School Award: A special Design School Award also went to Strate College in Paris, France for submitting the body of entries that most consistently reflected the character and culture of the city where the students live and study.

Overall, each of the students as well as the design school that they represent received an original Inuit Inookshuk sculpture in addition to their cash prizes. The Inookshuk are stone markings placed along the roads in the Arctic symbolizing: “I have been here. I will return.” The auto show organizers felt it was an apt symbol inviting students to return and participate in the second annual World Automotive Design Competition in 2003.

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