Wilmington, Delaware – White/white pearl has emerged as the fastest-growing colour to tie with silver as the top choice for car buyers worldwide, according to the 2011 DuPont Automotive Color Popularity Report.
The popularity of white/white pearl increased enough to surpass black and grey. The report, now in its 59th year, includes automotive colour popularity rankings and regional trends from eleven leading automotive regions worldwide.
In 2010, white/white pearl was tied for third with grey, with just 16 per cent share, but on its ongoing popularity in North America and a surge in Europe, China, Korea, South America and South Africa increased its position in 2011 to 22 per cent globally.
In order, the top global vehicle colours are white/white pearl and silver (tie), black/black effect, grey, red, blue, brown/beige, green, yellow/gold and “others.”
White/white pearl, with 23 per cent market share, dominated North American vehicle colours for the fifth consecutive year. It was most popular in the truck and SUV segment at 29 per cent, while the intermediate/CUV segment saw white rise from 16 per cent in 2010, to 18 per cent in 2011. Black led in the luxury vehicle segment, while silver led in the compact segment.
In Europe, black/black effect was top at 25 per cent; it has held the top position in the region since 2007, and DuPont expects this to continue. White/white pearl made a surge of about 5 percentage points over 2010 to reach 20 per cent share.
Silver was highest in the Asia Pacific region overall, with more than 25 per cent, and repeated its number-one position in China and South Korea. White/white pearl ranked number one in Japan and India. Silver topped all other colours in China, with 26 per cent share, although it dropped 7 percentage points from 2010. Blue has increased in the small-car segment in China and “other” colours are more widely used.
Silver led the South American market with 30 per cent and was the top colour in Brazil. Second place in South America went to black/black effect, followed by white/white pearl.
South Africa had the world’s highest market share of white/white pearl among all regions, at 40 per cent, followed by silver at 22 per cent, and black/black effect at nearly 12 per cent.
In Russia, black/black effect was most popular, at 23 per cent, followed by silver and white/white pearl. At 7 per cent market share, green’s popularity is higher in Russia than in any other region, although its share decreased from 2010.