August 9, 2002
Web-sites launch online buying service for gay Americans
San Francisco, California – PlanetOut Partners, Inc., the parent company of Gay.com and PlanetOut.com, and CarsDirect.com, an American online car buying service, have formed an alliance to develop a new and used vehicle buying service for gay Americans.
“For the first time ever, auto manufacturers will be able to advertise directly to gay Americans while they are in the process of selecting and purchasing a vehicle,” said Mark Elderkin, executive vice president and chief operating officer for PlanetOut Partners.
According to research conducted by Socratic Technologies, 40% of Gay.com and PlanetOut.com members used the Internet to research vehicle purchases in the past six months.
“This agreement connects us with the two largest gay media properties in the world, reaching over 5 million gays and lesbians each month,” said Bob Brisco, CEO, CarsDirect.com. “Our partnership with PlanetOut Partners extends CarsDirect.com’s reach to a large and untapped consumer base with a high level of discretionary income.”
PlanetOut Partners, Inc. is a media company providing products and services to gay, lesbian, bisexual and transgender (GLBT) consumers worldwide. The company markets the two largest subscription-based gay online dating services through its Gay.com and PlanetOut.com portals, with over 4.3 million members and 5.5 million unique visitors each month. PlanetOut Partners is based in San Francisco with offices in New York, Los Angeles, Detroit, London, Paris and Buenos Aries.
Los Angeles-based CarsDirect.com (http://www.carsdirect.com/) is a multi-brand online car buying service, providing new and used automobiles and related products and services, such as loan and lease financing and in-demand aftermarket products including extended warranties.