February 7, 2003

Web-site for Nissan Z owners goes live

Gardena, California – Nissan North America announced that its first official Z site, www.z.com, went live last month. This virtual community for Z enthusiasts is designed to be the end-all resource for anyone who owns a Z or simply shares a passion for the car. The site was built for the Z enthusiasts, and allows them opportunities to play an integral part in further creation of the site by adding personal stories, uploading photos, recommending roads and adding photo captions, to name a few.

“With the launch of the all-new 2003 Nissan 350Z, an energized sports car sub-culture has returned,” said Fred Suckow, senior marketing manager for Nissan. “It’s part of Nissan’s commitment to customers to offer a place where these enthusiasts can discuss and share their passion for the Z lifestyle.”

Z.com offers unique areas of content that relate directly to four emotions or themes that provide the basis for current Z advertising: temptation, desire, passion and love. For example:

  • Temptation offers a database of great drives, which members can add to, as well a unique “peel-away” technical highlights section on the 350Z.
  • Desire features video interviews with the all-new 350Z designer, Ajay Panchal; a sketchbook detailing the various design phases of the 350Z; “The Run,” a short film by Academy-Award winner John Bruno that stars the 350Z slicing through the streets of Prague; as well as a feature that allows members to send Z ePostcards to their friends.
  • Passion offers the information about the heritage and history of the Z, as well as information on its illustrious racing history, including special images and video footage. In addition, Z enthusiast clubs can post information about their meetings and event.
  • Love is a section where members can register themselves and their vehicles on the site, search the member directory and look for special Z events in their area, as well as links to other Z related sites.

The site also features four image galleries related to each emotion. The images are taken from Z advertising spots, which feature captivating black and white still photography. Additionally, the Love image gallery allows members to submit their own Z garage or vanity plate to be posted on the site.

Adding to the site’s sense of community, members can view and post messages on the message board and take advantage of the intra-site chat feature to communicate with other Z enthusiasts.

“We’re thrilled to roll out a site that is truly a reflection of our enthused Z owners as well as those who aspire to own a Z one day,” said Suckow. “The framework is established, now we look forward to seeing how our dedicated Z followers will add richness and life to site moving forward.”

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