August 21, 2002
Web-site about Chrysler design heritage attracts thousands
Bloomfield Hills, Michigan – A web-site highlighting Chrysler’s design heritage, has attracted more than 110,000 visits since its launch in May, 2002.
The site,, which is featured on the Chrysler brand home page, www.chrysler.com, provides a virtual automotive design museum. In-depth information on Chrysler’s design history, design resources and sources of automotive design inspiration can be found on this unique site, which is a first to be launched by a major automotive company.
“The Chrysler Design Institute is a kaleidoscope of elements that brings visitors into our design dome, offers resources for pursuing a career in design, and features the hottest car designs of the past, present and future,” said Jeff Bell, Vice President of Jeep Marketing and Interactive Communications, “It is an excellent tool to support Chrysler’s branding efforts, creating relationships across the globe.”
Visitors to the site begin their journey into design by choosing one of three content areas: Vehicle Design, Design Influences and Design Education.
Vehicle Design features a vehicle gallery, a look at the design process, history and car clubs. The site offers a virtual showroom of Chrysler’s most significant automobiles past, present and future, from the Chrysler Airflow, designed in 1934, to photos and specs of the Prowler and PT Cruiser, as well as the new Crossfire and Pacifica. The site includes concept sketches and photos, many of which are unavailable anywhere else.
The second content area, design influences, leads visitors through the Chrysler Design Awards and the Chrysler Million Dollar Film Festival. Here, design mavens can share in the many Web sites and resources that Chrysler designers look to for inspiration both in and outside the automotive industry.
The third content area, design education, offers visitors a behind-the- scenes look at the “Build Your Own Dream Vehicle” competition. Begun in 1995 to expose students to career opportunities in the automotive industry, Build Your Own Dream Vehicle educates students on the process of making cars and trucks. They must conceive, design, and present futuristic, environmentally- friendly automobiles with a 3-D model or drawing and marketing plans. This 8- 10 week curriculum for high school students allows them to attack real-world challenges using skills from different disciplines to balance competing interests of environment, customer needs/wants, and safety and business goals.
Chrysler enthusiasts can also download specialty screensavers and e-cards to send to friends.