Oakville, Ontario – Topping up your windshield washer fluid can now help make all drivers safer, with a portion of sales of Recochem-brand washer fluid going to Mothers Against Drunk Driving (MADD) Canada.
Under an ongoing partnership, 10 cents from the sale of every 3.78-litre jug of Recochem fluid will be donated to MADD Canada. The brand is sold exclusively at Wal-Mart Canada.
“Windshield washer fluid is a must-have item for our icy Canadian winters,” said MADD Canada national president Margaret Miller. “Recochem is giving everyone a great opportunity to support MADD Canada’s road safety and anti-impaired driving efforts while purchasing something they need.”
Recochem, which became a MADD National Sponsor and a sponsor of Project Red Ribbon last year, raised $50,000 for MADD Canada’s programs and services through washer fluid sales last winter.