July 16, 2002

Ward’s AutoWorld redesigned

Southfield, Michigan – Ward’s Communications announces an updated design and the addition of more statistics from Ward’s industry leading database for its monthly magazine publication Ward’s AutoWorld. The redesign of the magazine consists of the enhancement of its analysis of the major news and trends impacting the automotive industry, as well as the inclusion of more detailed graphic representations and the overall improvement of the magazine’s format and style.

“The new version of Ward’s AutoWorld has an increased concentration of statistics and analysis from Ward’s database, a trusted part of our business that has served the automotive industry for more than 75 years,” said Drew Winter, editor of PRIMEDIA’s Ward’s AutoWorld. “As we focus on continuing to deliver the most accurate and up-to-date content to all members of the automotive industry, it is essential that we respect and respond to the needs and concerns of our readers and our advertisers. By implementing these changes to Ward’s AutoWorld, we are confident that the redesigned magazine will be well received by both groups.”

The enhancements to the magazine debut in the July issue of Ward’s AutoWorld and these changes include the following:

  • More detailed graphic representations of data
  • The inclusion of more dynamic photography
  • The addition of active headlines aimed at immediately capturing the attention of the readers
  • Further analysis of the news and information that will impact the future of the automotive industry

The July issue of Ward’s AutoWorld is currently available. Information on the topics currently impacting the automotive industry can be found in this issue and at the magazine’s Web site http://www.wardsauto.com/.

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