January 4, 2002

VW, Mazda, Subaru, Audi, Jaguar report annual sales records

Despite the downturn in the economy, many automakers in Canada have announced record sales results for the calendar year 2001.

Subaru Canada’s vehicle sales reached 15,390 in 2001, a 5.3 per cent increase over the previous record of 14,609 set just last year. Its best December ever saw a total of 1,208 new Subarus roll out of Canadian dealerships, a 17.6 per cent increase over the same month last year.

2001 was a record year for Volkswagen Canada too. Sales rose 0.6% to 43,376 to mark the highest achievement in Volkswagen Canada’s 50-year history. This is the third consecutive year that the company has marked a record. December sales rose 11.7% over December 2000 with 3,348 new units compared with 2,996.

Mazda Canada reported its 41st consecutive month of year-over-year sales increases and in so doing set a new annual sales record. The 69,016 vehicles sold in 2001 is a 33% increase over the 52,070 vehicles sold last year. Mazda Canada sold 4396 vehicles in December, representing a 44% increase over the 3050 vehicles sold in December 2000. Leading the sales gains for Mazda was its compact Protegé, which recorded a 50% year-over-year increase to reach 46,323 sales making it the third best selling passenger car in Canada.

Jaguar Canada announced the best December in Jaguar history, as well as the best year since 1987. December sales totaled 284 cars sold, an increase of nearly 87 per cent compared with the same period last year. Year-to-date sales increased more than six per cent, a total of 2,460 Jaguars sold.

December 2001 was also a successful month for Audi Canada with new car sales exceeding those of December 2000 by 9.9%, or 52 units. Audi Canada sales for 2001 were 6,072 new units, representing a 1.3% increase over 2000 and Audi Canada’s best sales year since 1986 when the company sold 6,087 new units.

In December, Canadian consumers purchased 22,318 new Ford and Lincoln vehicles, a 4.6 per cent increase from the same month last year. Truck sales increased 7.7 per cent to 15,513 units while car sales were down slightly by 1.9 per cent to 6,805 units. In 2001, Ford of Canada sales totalled 251,684, an 11 per cent decrease compared to the previous year. Truck sales dropped 7.8 per cent to 169,094 units while car sales declined 17.2 per cent with a total of 82,590 units.

DaimlerChrysler Canada reported December sales of 24,420 Chrysler, Dodge and Jeep vehicles in December – an increase of 26.9 per cent over the 19,239 vehicles sold in December 2000. In addition to record December truck sales, DaimlerChrysler’s passenger car sales for the month were up 9.6 per cent. DaimlerChrysler did not report annual sales.

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