“The Beetle is a strong symbol of our brand,” said Hubert Waltl, board member for production and logistics at Volkswagen. “It combines the emotional heritage of the original Beetle with the future of Volkswagen. At the same time, the new Beetle and the engine plant we are building in Silao represent the great confidence we place in Mexico as a manufacturing location. As one of the main manufacturers of our compact class vehicles, Volkswagen de México is a key building block in our growth strategy for North America.”
The original Beetle sold almost five million copies in the U.S. from 1949 to 1981. Some 1.15 million New Beetles were built in Puebla between 1997 and 2010, while the latest version will go on sale this fall.
The Puebla plant is Mexico’s largest auto factory and one of the Volkswagen Group’s biggest vehicle manufacturing plants. It builds the Jetta for North and South America and Europe, and exclusively builds the Beetle and Golf for world markets. In 2010, it produced 435,000 vehicles.