June 18, 2004
Volvo YCC developed to standards of imaginary woman
Montreal, Quebec – An imaginary woman named Eve, imbued with strong values and very discerning tastes, was a key member of the team of designers, engineers and project managers that created the first concept car designed by women, a conference of researchers and scientists working in the auto industry heard today. And while ‘Eve’ never picked up a pencil or touched a computer, she guided the team in its quest to reach a powerful and growing market for premium cars that automakers should heed, said Maria Widell Christiansen, Design Project Manager for the Volvo YCC (Your Concept Car).
Christiansen told attendees at the AUTO21 Scientific Conference that women buyers in the premium segment are a growing part of the market, and will have brand loyalty if they feel they are treated fairly. But they also have very high standards for things like quality, style and status as well as specific demands for virtues such as visibility, manoeuvrability, interior design and convenience that challenge designers and engineers.
The Volvo YCC, “a car for everyone designed by women,” was developed under the thesis that if a car meets the expectations of women, it will exceed the expectations of men.
The YCC design team established ‘Eve’ as a reference point for all of the decisions taken in creating the concept car. “Eve has demands for quality,” Christiansen said. “She has style and money to spend.”
AUTO21 works to create and foster a network of world-class Canadian scientists, researchers and engineers, who will make unique contributions to the development of the automobile of the 21st century and its impact on health, societal and environmental issues. The theme of the conference is, “On the Road to Commercialization.”