Our survey results come up almost correct
A couple of weeks ago, when Volvo first released details on the new S60 Cross Country, we had some internal disagreements about its cool/not cool factor.
Our ‘Autos.ca Poll Of (Near) Certainty‘ (patent pending) agreed with yours truly in the S60 Cross Country’s coolness. But, instead of just giving you two options representing the views of Senior Editor Jonathan Yarkony and your humble News Editor (that would be me), we decided to put in two other options just for a dash of flavour.
Well, it turns out one of our filler options is exactly what Volvo wants to do — CROSS COUNTRY ALL THE THINGS!!!
According to Autocar UK, Volvo will leverage the Cross Country concept with other vehicles in their lineup to grow the brand.
“If you had asked me 18 months ago if we would have been doing this I would have said it wouldn’t be our first priority,” explained vice-president of product strategy, Lex Kerssemakers.
“But we are starting to see sales growth of Cross Country models, and we are starting to really believe in the potential of the brand. We want to reinject some energy into it as we see it as a concept that can really grow in the future.”