June 29, 2005
Volvo to sponsor Live 8
Irvine, California – Volvo Cars of North America has signed on as a sponsor for Live 8, becoming one of three global underwriters for the worldwide July 2 concert event to raise awareness for poverty in the world’s poorest nations. Volvo will co-sponsor alongside AOL and Nokia; its support will feature a variety of advertising and co-branded initiatives throughout the event and in subsequent months.
The Canadian Live 8 free public concert will be held in Barrie, Ontario. Other concert venues will be in Philadelphia, London, Paris, Rome, Berlin, Tokyo, Johannesburg and Edinburgh. The concerts call on members of the G8 Summit to drop the debts owed to them by the world’s 18 poorest countries and to significantly increase the aid provided to them. Millions are expected to attend the events and two billion are expected to view them online or on television.