June 7, 2007
Volvo to hold rematch in online treasure hunt after finalists fail to solve final puzzle
Irvine, California – The Volvo Car Corporation is declaring a “do-over” in its global online treasure hunt, after all 21 finalists failed to solve the final puzzle within the 24-hour time limit last weekend. The contest, which is tied in to the Disney film Pirates of the Caribbean: At World’s End, offers a chance to win a trip to recover a treasure chest filled with US$50,000 in gold doubloons and the keys to a new Volvo.
“We really didn’t see this coming,” says Linda Gangeri, national advertising manager for Volvo Cars of North America. “Our Hunt has been tough from the beginning and we have been in awe of all the amazing puzzle-solving skills and sharp minds out there meeting us at every twist and turn. We really didn’t expect to baffle our finalists with the final puzzle.”
The online contest attracted more than 32,000 online contestants from 22 markets worldwide, including Canada for the first time. Participants solved a series of puzzles that led to a semi-final, and then to a final leg. One Canadian is in the running, along with one participant each from Austria, Bulgaria, Germany, Hong Kong, Indonesia, Japan, Malaysia, Mexico, Norway, Philippines, Poland, Romania, Russia, Singapore, South Korea, Sweden, Taiwan, Thailand, the United Kingdom and the United States.