Toronto, Ontario – Volvo Cars of Canada is giving fans of Twilight a chance to win a Volvo XC60 or tickets to the world premiere of The Twilight Saga: New Moon in Los Angeles and opportunity to meet some of the cast members.
Starting November 1, 2009, entrants will have a chance to win a Volvo XC60 like the one Edward Cullen drives in New Moon, by putting their Twilight saga knowledge to the test in an interactive game-like contest. The contest also includes tickets to the New Moon premiere. To enter, visit WhatDrivesEdward.
“Volvo is central to Edward’s character in the Twilight saga,” said Jeff Pugliese, president and CEO of Volvo Canada. “One lucky fan will be the first to solve all of the puzzles in Volvo’s What Drives Edward contest and win a new XC60. While the XC60 doesn’t come equipped with a vampire, the winner will experience the power, beauty and protection that is Volvo, and it will transport them to all of their great moments in life.”
Players who register will receive clues to help solve a series of puzzles. Since the puzzles increase in difficulty, players are encouraged to exchange hints through Facebook, Twitter and MySpace. The contest runs for three weeks, from November 1 through November 23, 2009. The Web site also includes film trailers, photos, and downloadable desktop wallpapers.